KEEP BUYING MORE!

Sony launches electronics 'scrappage scheme'
Sony will offer customers discounts of up to £150 for trading in old electronic equipment when they buy new models
Rebecca Smithers, Consumer affairs correspondent
guardian.co.uk, Wednesday 28 April 2010 10.26 BST

Sony's 'scrappage scheme' offers up to £150 off new purchases. Photograph: Yuriko Nakao/Reuters

Electronics manufacturer Sony is to introduce a "scrappage" scheme to encourage customers to upgrade their TV and other equipment before the World Cup this summer.

The scheme applies to TV, DVD-R, Blu-ray, home theatre, camera and other ranges, and offers a discount of up to £150 when old products are exchanged for selected new Sony models.

It aims to help reduce the mounting problem of TVs and other large electrical equipment being dumped by consumers in landfill.

Old items do not have to have been made by Sony and a spokeswoman said that even equipment in a poor state of repair would be accepted – and consumers struggling to deliver old equipment to retail outlets might be entitled to assistance.

The scheme starts tomorrow and runs until 11 July, the day of the World Cup final.

Sony ran a similar scheme last year, as did rivals Panasonic and Samsung. This time they have not announced a rival to Sony's offer.

Participating stockists include Sony Centres, Comet, Curry's, John Lewis, Tesco Extra and some approved independent stores.

The discounts include £30-£50 off Blu-ray players and DVD recorders, £50-£150 off the Bravia Essentials and Bravia Network TV range, £100-£150 off the Bravia Cinematic TV range, £30-£50 off home theatre systems, and various discounts from £5-£60 off Cybershot cameras, Handycam camcorders, headphones, Walkmans and pocket readers.

Andy Benson, commercial director of Sony UK, said: "We understand that consumers will undoubtedly want to upgrade their kit as they gear up for the World Cup this summer, but cost is still an issue for most of us coming out of recession.

"This campaign is not only timely in helping people take their entertainment to the next level, it is also a good way to encourage the responsible disposal of old technology."