Wednesday, April 21, 2010

H'Wood Congratulates Itself, thanks to Ecorazzi

Hollywood Studios’ Recycling And Reusing At All-Time High
Filed under: business, film-tv, movies, television — Michael d'Estries @ 8:32 pm

Hollywood is producing less trash — at least when it comes to the stuff that hits the landfill. As for what end up in the theater, well…(I’m looking at you Paul Blart: Mall Cop)

Just in time for Earth Day, the Solid Waste Task Force announced that last year major movie studios collectively diverted more than 40 million pounds — or 66 percent — of their studio sets and other solid waste from landfills. According to the report, that’s three percent more than they diverted from landfills last year, and 23 percent more than was diverted just 15 years ago.

“This marks an all-time high for the studios in reusing and recycling,” said MPAA President and Interim CEO Bob Pisano. “On the 40th anniversary of Earth Day, I want to commend the studios for their dedication to environmentally responsible practices and for their commitment to combating global climate change. Their enthusiasm for going green sets a great example for other businesses and for individuals everywhere.”

Obviously, Hollywood is still considered a major polluter — but reports like this one show that, while change is slow, it is indeed taking hold at major studios. Let’s hope 2010 extends that commitment to recycling and reusing even further.

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