Carmike goes green in Tenn.
Opening certified eco-friendly 12-plex in Nov.
By Carl DiOrio
Oct 22, 2009, 12:49 PM ET
Carmike Cinemas will open a 12-plex in Chattanooga, Tenn., featuring a politically correct marketing hook: certification by the U.S. Green Building Council as the nation's first standalone theater boasting energy and environmental sensitive design.
Set to open Nov. 6, the cinema features deluxe amenities such as stadium-style rocking chair seats and upgraded food and beverage offerings including alcoholic drinks. The Carmike Majestic's green credentials include use of recycled construction materials, roof-mounted solar energy panels, energy efficient light and water recycling for landscaping and restrooms and low-pollutant a maintenance program.
"We realize environmental challenges and concerns facing our planet are becoming more critical with each passing day," Carmike chief David Passman said. "For this reason, we especially look forward to bringing the first-ever 'green' entertainment complex to the people of Chattanooga and the surrounding communities."
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