In some ways it pains me to quote Heidegger, but I think he gets things right there in this account of how public opinion is, literally, manufactured as the production, distribution, and destruction of physical meaning:
The forester who measures the felled timber in the woods and who to all appearances walks the forest path in the same way his grandfather did is today ordered by the industry that produces commercial woods, whether he knows it or not. He is made subordinate to the orderability of cellulose, which for its part is challenged forth by the need for paper, which is then delivered to newspapers and illustrated magazines. The latter, in their turn, set pubic opinion to swallowing what is printed, so that a set configuration of opinion becomes available on demand
--Heidegger, Martin. (1977). Basic Writings from Being and Time (1927) to The Task of Thinking (1964). Trans. Joan Stambaugh, J. Glenn Gray, David Farrell Krell, John Sallis, Frank A. Capuzzi, Albert Hofstadter, W. B. Barton, Jr., Vera Deutsch, William Lovitt, and Fred D. Wieck. Ed. David Farrell Krell. New York: Harper & Row, p. 299.
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About Me
- Toby Miller
- I study the media, sport, labor, gender, race, citizenship, politics, the environment, and cultural policy. My books includee: The Well-Tempered Self: Citizenship, Culture, and the Postmodern Subject (1993); Contemporary Australian Television (1994); The Avengers (1997); Technologies of Truth: Cultural Citizenship and the Popular Media (1998); Popular Culture and Everyday Life (1998); SportCult (1999 – edited); A Companion to Film Theory (1999 – edited); Film and Theory: An Anthology ( 2000 – edited); Globalization and Sport: Playing the World (2001); Sportsex (2001); Global Hollywood (2001); A Companion to Cultural Studies (2001 – edited); Cultural Policy (2002); Television Studies (2002 – edited); Critical Cultural Policy Studies: A Reader (2003 – edited); Television Studies: Critical Concepts in Media and Cultural Studies (2003 – 5 volumes – edited); Spyscreen: Espionage on Film and TV from the 1930s to the 1960s (2003); Global Hollywood 2 (2005); Cultural Citizenship: Cosmopolitanism, Consumerism, and Television in a Neoliberal Age (2007); Makeover Nation: The United States of Reinvention (2008); The Contemporary Hollywood Reader (2009); Television Studies: The Basics (2010).
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