Wednesday, March 17, 2010


First Look Studios And Shorewood Packaging Team Up For A Greener Hollywood

Filed under: business, film-tv, green and famous, movies, television — Michael Parrish DuDell @ 5:24 pm--ecorazzi

December 18th 2007

First Look Studios, a leading independent studio in theatrical, home video and television operations, has teamed up with Shorewood Packaging, and gone green for us all. The new friendship marks the first collaboration between any studio and packaging company with the goal of lightening their environmental footprint.

and this:

- Environmental Leader - -

Lionsgate Announces Green DVD Packaging

Posted By Environmental Leader On March 18, 2008 @ 3:08 pm In Business-to-Consumer, Green Marketing, Manufacturing, Paper & Packaging, Products & Planning, Recycling, Retail & Restaurants | 1 Comment

weeds_three.jpgIndependent film studio Lionsgate plans to package many of the Company’s DVD releases in “environmentally friendly” materials. The first “green” release will be Weeds: Season Three, which will hit stores in June.

The trays on all environmentally-friendly DVDs from Lionsgate will be made of 100 percent recycled materials (it’ll take about 500,000 used water bottles to make them) and each tray can be recycled. The paper used for the DVD packaging will be made from 100 percent recycled fibers and is recyclable and compostable.

In addition, manufacturing the recycled tray uses less than 10 percent of the total energy required to make a new Amaray case.

Lionsgate’s record label will be adopting environmentally friendly packaging for the CD of the Weeds soundtrack too.

and Ecorazzi March 15 2010:

No surprise here: Joan Jett is taking her new “Greatest Hits” album in a green direction.

The animal activist and staunch vegetarian has announced that the packaging will be eco-friendly — made from 100 percent recycled paper and biodegradable trays.

“I’ve always appreciated nature,” she says in her website biography, “trees, grass, birds, sun, and even insects. I obsessively recycle. I almost never turn on lights; I pretty much live in the dark. I don’t use a lot of water. I am a vegetarian, so I avoid contributing to the major environmental damage that the meat industry creates. I hope that soon we can make sure that everything we do is earth-friendly.”

The duo’s first project is to start a tree planting program that will offset emissions that are generated by the manufacturing of one million DVD packages. But wait…there’s more. First Look Studios has officially switched to 100 percent recycled Prokote(TM) paperboard Flip-Paks for its screeners and reduced their overall paper usage. They’ve also switched all of their package printing from UV to water-based coated. And just when you thought it couldn’t get any better, they’ve topped it all off with a big, eco-friendly, green bow, by including recycling instructions on all of their products.

You guys, THIS IS HUGE!! To me, this is so obviously not just a P.R move to look like a “noble” company, but a genuine act of corporate responsibility that could aid in redefining ethical capitalism as we know it. Please, please visit the First Look website (HERE) and help support their projects in anyway you can.

Adrian Grenier…beat that!

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