Motorola establishes take-back recycling program
Motorola, Inc. has established a take-back recycling program for its United States Enterprise Mobility Solutions (EMS) customers to help them responsibly dispose of used equipment.
The products covered in the program include all Motorola-branded enterprise mobility equipment, such as mobile and portable two-way radios; handheld mobile computers; barcode scanners; imagers; in-vehicle mobile workstations; accessories; network infrastructure equipment; and computers, laptops and monitors. Batteries are also included but must be removed from the equipment before they are shipped for recycling. There is no cost incurred by the customer; however, freight charges may be applied in some cases.
To return smaller or more portable items, customers can arrange shipment to one of Motorola’s e-waste recycling partners online. For larger equipment returns, customers are contacted for pick-up by a Motorola e-waste partner. Motorola audits its recyclers to ensure they comply with laws governing the disposal of electronic equipment, following the company’s supplier code of conduct and industry standards.
In 2008, Motorola collected more than 2,560 tons of electronic and electrical equipment waste for recycling. This includes take-back programs, internal electronics recycling efforts and community electronics recycling events sponsored by Motorola.
Thursday, December 31, 2009
ADDRESSING THE SMALL-BUSINESS SECTOR
What Is Green IT, and Why Should You Care?
By Laurie McCabe
December 30, 2009
smallbusinesscomputing.com
What is Green IT?
Green IT refers to the study and practice of using computers and IT resources in a more efficient and environmentally responsible way. Computers and computing eat up a lot of natural resources, from the raw materials needed to manufacture them, the power used to run them, and the problems of disposing them at end of life.
Why Should You Care?
All businesses are increasingly dependent on technology, and small business is no exception. We work on our PCs, notebooks and smart phones all day, connected to servers running 24/7. Because the technology refresh cycle is fast, these devices quickly become obsolete, and at some point — more often sooner than later — we dispose of old devices and replace them with new ones. We use massive quantities of paper and ink to print documents, many of which we promptly send to the circular file.
In the process, most businesses waste resources, in the form of energy, paper, money and time — resources you could invest to develop new products or services, or to hire and train employees. Even if you aren’t a tree hugger, it makes good business sense to green your IT environment and culture.
< tr>
Vendors Links to Green IT Initiatives
Dell Earth
HP Green Up
Energy, the Environment
and IBM
Intuit Green Snapshot
NetSuite Green
Fortunately, there are many simple steps you can take to do this, no matter what the size of your business, or how far along you are in the process. Many IT vendors have major initiatives underway to green their products, services and practices.
These include building computers with more environmentally friendly materials, designing them to be consume less energy, providing recycling programs to dispose of old systems, developing virtualization and cloud computing alternatives, and providing tips to businesses that want to go green.
What to Consider
Creating a sustainable business isn't just for big businesses. With help from several vendors (see links to their green initiatives in the side box), I’ve compiled some practical tips to help you get started or to continue on the path to go green and save green.
Novice:
Eliminate paper, printer and packaging waste. Statistics from InfoTrends indicate that the average office worker used 130 pounds of paper in 2008. Try tools such as Green Print to make people “think before they print” and automatically eliminate things such as printing that extra page with only a footer or disclaimer on it.
Buy remanufactured toner cartridges and get personal ink cartridges refilled to save money and reduce waste. If you’re looking for a new printer, shop for one that automatically prints double-sided, such as Dell’s 2335dn Multi-function Laser Printer or HP’s LaserJet P2055d.
When shopping for new products, look for eco-friendly packaging. For instance, Dell recently announced that it will use highly renewable bamboo as packaging for its Inspiron Mini 10 and 10v netbooks.
Reduce power consumption. The Northwest Energy Efficiency Alliance found that businesses can reduce their average power consumption through effective power management. “Set it and forget” tools, such smart power strips, automatically turn off peripheral devices when you turn off the main device.
When buying new equipment, look for EnergyStar 4.0 ratings and above. Try Edison, a free application that helps you monitor energy use and save energy. Intuit QuickBooks customers can use Intuit Green Snapshot to estimate their firm’s carbon footprint and get recommendations to conserve energy and dollars.
Recycle old equipment. The U.S. Environmental Protection Agency estimates that only 18 percent of electronic waste was collected for recycling in 2007—while 82 percent, or 1.84 million tons, was disposed of, primarily in landfills. But it’s easy to recycle: At Gazelle you can sell and/or recycle all kinds of electronic devices, from mobile phones to printers. Through Dell and Goodwill’s Reconnect Partnership, you can donate unwanted devices. All proceeds go to support Goodwill — and you get a tax write-off.
Intermediate:
Use Web conferencing instead of traveling to meetings. Web conferencing is a great way to go green — and save huge amounts of time and money. Ecopreneurist states that if every small business owner in the United States conducted one teleconference in lieu of a domestic business trip, we would save $25.4 billion dollars in travel expenses and 10.5 million tons of C02 in just one year.
Web conferencing vendors such as Adobe Acrobat Connect, Citrix GoToMeeting, IBM Lotus Sametime and Cisco Webex offer free 30-day trials. Newer entrants such as Dimdim and Zoho offer free Web conferencing.
Transition from paper-based to digital processes. Paper-based marketing, forms and faxes add a lot of trash to landfills. E-mail marketing solutions are greener and more affordable, flexible and interactive than direct mail. Free and low-cost online invoicing solutions such as Sage BillingBoss and Freshbooks, and online faxing solutions such as Myfax and RingCentral Fax also help cut down on paper waste.
Use cloud computing and software-as-a-service solutions (SaaS) instead of new, in-house applications. With cloud computing, multiple organizations share the same computing resources, and that increases utilization by making more efficient use of hardware resources.
For instance, researcher Greenspace found that with more than 6,000 customer companies sharing datacenter resources, NetSuite’s cloud ERP and CRM solution saved more than $61 million in energy bills per year, or nearly 595 million kilowatt-hours (kWh), the equivalent of nearly 423,000 metric tons of carbon dioxide per year.
You’ll find almost every kind of application in the cloud — from personal productivity applications to accounting to industry-specific solutions— for every size company. If you use dedicated hosting services, shop for green hosting providers that use solar or wind power, and take advantage of energy-saving technologies such as virtualization.
Advanced:
Enable staff to telecommute. While it may not work for every employee or business, the American Electronics Association estimates that we could conserve 1.35 billion gallons of gasoline yearly if every U.S. worker who has the ability to telecommute did so 1.6 days per week.
Technologies such as virtual private networks and collaboration tools such as HyperOffice and IBM LotusLive help employees work together from different locations.
Server and storage virtualization. Because hardware itself is relatively inexpensive, many mid-size and even small companies are facing server and storage sprawl. But by 2012, experts estimate that for every dollar you spend on a server, it will cost $1 to power and cool it.
Meanwhile, surveys show that up to 85 percent of system capacity goes unused. While you will have to invest in initial start-up costs, virtualization can help you improve resource utilization, reduce energy costs and simplify maintenance. Dell, HP and IBM each offer a range of comprehensive server and storage virtualization solutions and services.
Develop a thin-client strategy. Netbooks and other thin clients use about half the power of a traditional desktop PC. They are smaller, cheaper and simpler for manufacturers to build than traditional PCs or notebooks — and cheaper for you to buy and operate.
Thin clients run Web browsers, and/or remote desktop virtualization software —such as Microsoft Remote Desktop Services Citrix XenDesktop and VMware View —so you can use the desktop environment that you’re used to. With these solutions, you can also extend the life of older PCs and/or buy less expensive, refurbished PCs to save money and reduce waste.
By Laurie McCabe
December 30, 2009
smallbusinesscomputing.com
What is Green IT?
Green IT refers to the study and practice of using computers and IT resources in a more efficient and environmentally responsible way. Computers and computing eat up a lot of natural resources, from the raw materials needed to manufacture them, the power used to run them, and the problems of disposing them at end of life.
Why Should You Care?
All businesses are increasingly dependent on technology, and small business is no exception. We work on our PCs, notebooks and smart phones all day, connected to servers running 24/7. Because the technology refresh cycle is fast, these devices quickly become obsolete, and at some point — more often sooner than later — we dispose of old devices and replace them with new ones. We use massive quantities of paper and ink to print documents, many of which we promptly send to the circular file.
In the process, most businesses waste resources, in the form of energy, paper, money and time — resources you could invest to develop new products or services, or to hire and train employees. Even if you aren’t a tree hugger, it makes good business sense to green your IT environment and culture.
< tr>
Vendors Links to Green IT Initiatives
Dell Earth
HP Green Up
Energy, the Environment
and IBM
Intuit Green Snapshot
NetSuite Green
Fortunately, there are many simple steps you can take to do this, no matter what the size of your business, or how far along you are in the process. Many IT vendors have major initiatives underway to green their products, services and practices.
These include building computers with more environmentally friendly materials, designing them to be consume less energy, providing recycling programs to dispose of old systems, developing virtualization and cloud computing alternatives, and providing tips to businesses that want to go green.
What to Consider
Creating a sustainable business isn't just for big businesses. With help from several vendors (see links to their green initiatives in the side box), I’ve compiled some practical tips to help you get started or to continue on the path to go green and save green.
Novice:
Eliminate paper, printer and packaging waste. Statistics from InfoTrends indicate that the average office worker used 130 pounds of paper in 2008. Try tools such as Green Print to make people “think before they print” and automatically eliminate things such as printing that extra page with only a footer or disclaimer on it.
Buy remanufactured toner cartridges and get personal ink cartridges refilled to save money and reduce waste. If you’re looking for a new printer, shop for one that automatically prints double-sided, such as Dell’s 2335dn Multi-function Laser Printer or HP’s LaserJet P2055d.
When shopping for new products, look for eco-friendly packaging. For instance, Dell recently announced that it will use highly renewable bamboo as packaging for its Inspiron Mini 10 and 10v netbooks.
Reduce power consumption. The Northwest Energy Efficiency Alliance found that businesses can reduce their average power consumption through effective power management. “Set it and forget” tools, such smart power strips, automatically turn off peripheral devices when you turn off the main device.
When buying new equipment, look for EnergyStar 4.0 ratings and above. Try Edison, a free application that helps you monitor energy use and save energy. Intuit QuickBooks customers can use Intuit Green Snapshot to estimate their firm’s carbon footprint and get recommendations to conserve energy and dollars.
Recycle old equipment. The U.S. Environmental Protection Agency estimates that only 18 percent of electronic waste was collected for recycling in 2007—while 82 percent, or 1.84 million tons, was disposed of, primarily in landfills. But it’s easy to recycle: At Gazelle you can sell and/or recycle all kinds of electronic devices, from mobile phones to printers. Through Dell and Goodwill’s Reconnect Partnership, you can donate unwanted devices. All proceeds go to support Goodwill — and you get a tax write-off.
Intermediate:
Use Web conferencing instead of traveling to meetings. Web conferencing is a great way to go green — and save huge amounts of time and money. Ecopreneurist states that if every small business owner in the United States conducted one teleconference in lieu of a domestic business trip, we would save $25.4 billion dollars in travel expenses and 10.5 million tons of C02 in just one year.
Web conferencing vendors such as Adobe Acrobat Connect, Citrix GoToMeeting, IBM Lotus Sametime and Cisco Webex offer free 30-day trials. Newer entrants such as Dimdim and Zoho offer free Web conferencing.
Transition from paper-based to digital processes. Paper-based marketing, forms and faxes add a lot of trash to landfills. E-mail marketing solutions are greener and more affordable, flexible and interactive than direct mail. Free and low-cost online invoicing solutions such as Sage BillingBoss and Freshbooks, and online faxing solutions such as Myfax and RingCentral Fax also help cut down on paper waste.
Use cloud computing and software-as-a-service solutions (SaaS) instead of new, in-house applications. With cloud computing, multiple organizations share the same computing resources, and that increases utilization by making more efficient use of hardware resources.
For instance, researcher Greenspace found that with more than 6,000 customer companies sharing datacenter resources, NetSuite’s cloud ERP and CRM solution saved more than $61 million in energy bills per year, or nearly 595 million kilowatt-hours (kWh), the equivalent of nearly 423,000 metric tons of carbon dioxide per year.
You’ll find almost every kind of application in the cloud — from personal productivity applications to accounting to industry-specific solutions— for every size company. If you use dedicated hosting services, shop for green hosting providers that use solar or wind power, and take advantage of energy-saving technologies such as virtualization.
Advanced:
Enable staff to telecommute. While it may not work for every employee or business, the American Electronics Association estimates that we could conserve 1.35 billion gallons of gasoline yearly if every U.S. worker who has the ability to telecommute did so 1.6 days per week.
Technologies such as virtual private networks and collaboration tools such as HyperOffice and IBM LotusLive help employees work together from different locations.
Server and storage virtualization. Because hardware itself is relatively inexpensive, many mid-size and even small companies are facing server and storage sprawl. But by 2012, experts estimate that for every dollar you spend on a server, it will cost $1 to power and cool it.
Meanwhile, surveys show that up to 85 percent of system capacity goes unused. While you will have to invest in initial start-up costs, virtualization can help you improve resource utilization, reduce energy costs and simplify maintenance. Dell, HP and IBM each offer a range of comprehensive server and storage virtualization solutions and services.
Develop a thin-client strategy. Netbooks and other thin clients use about half the power of a traditional desktop PC. They are smaller, cheaper and simpler for manufacturers to build than traditional PCs or notebooks — and cheaper for you to buy and operate.
Thin clients run Web browsers, and/or remote desktop virtualization software —such as Microsoft Remote Desktop Services Citrix XenDesktop and VMware View —so you can use the desktop environment that you’re used to. With these solutions, you can also extend the life of older PCs and/or buy less expensive, refurbished PCs to save money and reduce waste.
Wednesday, December 23, 2009
OREGON GETS IT
Law will change regarding electronics in the trash
Oregon's recycling gurus have been breaking it to us gently for years: Throwing electronics into the garbage is a bad idea, they say. Now, with power from a law passed in 2007, they'll resort to tough love.
Beginning Jan. 1, it will be illegal to put some electronics -- specifically, televisions, monitors, computers and laptops -- in the trash.
And, thanks to fees Oregon has begun collecting from manufacturers, consumers will continue to be able to drop off these four types of items for free at a number of locations.
The new dumping ban will keep products known for a host of toxic components -- lead, mercury and cadmium, for example -- out of landfills where they could pose a threat to air, soil and water, said Lane County waste reduction specialist Sarah Grimm.
Better still, the e-waste goes to recyclers who break it down into its component parts -- from metals to plastics -- which can be reused in a process that consumes less energy than using virgin materials, said Kathy Kiwala, the e-waste project leader for the Oregon Department of Environmental Quality.
That means fewer greenhouse gas emissions, Kiwala said, citing a federal Environmental Protection Agency estimate that recycling 1 million computers is the equivalent of eliminating the annual emissions of 17,000 cars.
Recycling electronics isn't new. For years, Lane County has accepted e-waste at its Glenwood Receiving Station, Grimm said.
And the Eugene nonprofit agency NextStep Recycling has gained a national reputation for its focus on reusing computers and making them available to low-income residents.
But the county used to require residents to make an appointment to unload their old equipment, and charged a fee to take it.
NextStep also charged a fee to take TVs and monitors, said executive director Lorraine Kerwood. That fee made it possible for NextStep to make sure the gear that couldn't be reused was recycled responsibly, she said.
Last January, because of the new law, free recycling began in Oregon, with counties setting up locations where people could take their devices. In Lane County, residents jumped at the chance to avoid the fees.
"We saw an explosion," Grimm said. "What used to be a truck load (of electronics) every six weeks turned into a truck load a week or more," she said.
In 2008, Lane County collected 53 tons of the electronic devices covered by the new law. In the first 11 months of 2009, the county has collected 216 tons, Grimm said.
While it's good news from a landfill management standpoint, it's hit NextStep Recycling hard, Kerwood said. The nonprofit wanted to continue receiving people's electronic castoffs but could no longer charge the $15 fee it once collected for taking in TVs and monitors.
That money covered the cost of dismantling them and transporting them to a reliable northwest recycler who wouldn't ship the materials overseas where extraction of the metals and other useable parts is sometimes done in an unsafe manner.
The money NextStep receives from the state program -- just 6 to 8 cents per pound for the shredded parts destined for recycling -- doesn't support the nonprofit's primary mission: reusing electronics that still have some life in them, Kerwood said. Even though those electronics also are kept out of the landfill, NextStep gets no money for them from the state.
"Many organizations were negatively affected by the well-intentioned but shortsighted law," Kerwood said. "Our income was cut 40 percent when the law rolled out. We had worked for years to educate the public that there's a cost to doing it the right way."
NextStep also scrubs all the personal information off the computers and other electronic equipment that comes through its doors, she said.
NextStep and other electronics recyclers will continue to take all of the other items the new Oregon law doesn't cover, such as cell phones, printers, fax machines and scanners, Kerwood said.
Meanwhile, people caught throwing the banned electronics in the trash face a potential $500 per item fine, Grimm said.
The more likely scenario for those who do put a television in the trash is that it will be fished out by the garbage hauler and set on the curb with a note explaining the new law, said the DEQ's Kiwala.
If the hauler gets as far as a county transfer station with it, it could result in a warning letter from the Department of Environmental Quality, assuming workers are able to identify the person who threw it out, Kiwala said.
The new law allows households, nonprofit groups with 10 or fewer employees and small businesses to recycle seven of the covered electronic devices at a time. Larger businesses and nonprofit agencies can be charged for items exceeding the limit.
The DEQ Web site has a list of recyclers who work with larger businesses needing to recycle a lot of items, Kiwala said.
Oregon's recycling gurus have been breaking it to us gently for years: Throwing electronics into the garbage is a bad idea, they say. Now, with power from a law passed in 2007, they'll resort to tough love.
Beginning Jan. 1, it will be illegal to put some electronics -- specifically, televisions, monitors, computers and laptops -- in the trash.
And, thanks to fees Oregon has begun collecting from manufacturers, consumers will continue to be able to drop off these four types of items for free at a number of locations.
The new dumping ban will keep products known for a host of toxic components -- lead, mercury and cadmium, for example -- out of landfills where they could pose a threat to air, soil and water, said Lane County waste reduction specialist Sarah Grimm.
Better still, the e-waste goes to recyclers who break it down into its component parts -- from metals to plastics -- which can be reused in a process that consumes less energy than using virgin materials, said Kathy Kiwala, the e-waste project leader for the Oregon Department of Environmental Quality.
That means fewer greenhouse gas emissions, Kiwala said, citing a federal Environmental Protection Agency estimate that recycling 1 million computers is the equivalent of eliminating the annual emissions of 17,000 cars.
Recycling electronics isn't new. For years, Lane County has accepted e-waste at its Glenwood Receiving Station, Grimm said.
And the Eugene nonprofit agency NextStep Recycling has gained a national reputation for its focus on reusing computers and making them available to low-income residents.
But the county used to require residents to make an appointment to unload their old equipment, and charged a fee to take it.
NextStep also charged a fee to take TVs and monitors, said executive director Lorraine Kerwood. That fee made it possible for NextStep to make sure the gear that couldn't be reused was recycled responsibly, she said.
Last January, because of the new law, free recycling began in Oregon, with counties setting up locations where people could take their devices. In Lane County, residents jumped at the chance to avoid the fees.
"We saw an explosion," Grimm said. "What used to be a truck load (of electronics) every six weeks turned into a truck load a week or more," she said.
In 2008, Lane County collected 53 tons of the electronic devices covered by the new law. In the first 11 months of 2009, the county has collected 216 tons, Grimm said.
While it's good news from a landfill management standpoint, it's hit NextStep Recycling hard, Kerwood said. The nonprofit wanted to continue receiving people's electronic castoffs but could no longer charge the $15 fee it once collected for taking in TVs and monitors.
That money covered the cost of dismantling them and transporting them to a reliable northwest recycler who wouldn't ship the materials overseas where extraction of the metals and other useable parts is sometimes done in an unsafe manner.
The money NextStep receives from the state program -- just 6 to 8 cents per pound for the shredded parts destined for recycling -- doesn't support the nonprofit's primary mission: reusing electronics that still have some life in them, Kerwood said. Even though those electronics also are kept out of the landfill, NextStep gets no money for them from the state.
"Many organizations were negatively affected by the well-intentioned but shortsighted law," Kerwood said. "Our income was cut 40 percent when the law rolled out. We had worked for years to educate the public that there's a cost to doing it the right way."
NextStep also scrubs all the personal information off the computers and other electronic equipment that comes through its doors, she said.
NextStep and other electronics recyclers will continue to take all of the other items the new Oregon law doesn't cover, such as cell phones, printers, fax machines and scanners, Kerwood said.
Meanwhile, people caught throwing the banned electronics in the trash face a potential $500 per item fine, Grimm said.
The more likely scenario for those who do put a television in the trash is that it will be fished out by the garbage hauler and set on the curb with a note explaining the new law, said the DEQ's Kiwala.
If the hauler gets as far as a county transfer station with it, it could result in a warning letter from the Department of Environmental Quality, assuming workers are able to identify the person who threw it out, Kiwala said.
The new law allows households, nonprofit groups with 10 or fewer employees and small businesses to recycle seven of the covered electronic devices at a time. Larger businesses and nonprofit agencies can be charged for items exceeding the limit.
The DEQ Web site has a list of recyclers who work with larger businesses needing to recycle a lot of items, Kiwala said.
Tuesday, December 22, 2009
THIS SCORECARD FOR ELECTRONIC COMPANIES COMES FROM RICK MAXWELL
http://www.climatecounts.org/scorecard_sectors.php?id=13
Sunday, December 20, 2009
RICK MAXWELL SENT THIS TO ME
EDF Innovation Exchange
A Clockwork Green?
Posted: 18 Dec 2009 07:58 AM PST
By Climate Corps Fellow
By Russell Baruffi, MBA/MS candidate, Erb Institute for Global Sustainable Enterprise, University of Michigan, 2009 Climate Corps fellow at Sony Pictures Entertainment, Member of Net Impact.
Entertainment, which seems like a fairly harmless indulgence from your a movie theatre or your couch, turns out to be remarkably wasteful and resource-intensive industry. Working for Sony Pictures this summer, I got to dig in onto the sets. A movie can make millions or it can flop, so the industry spares no incremental expense or resource to create the marginal extra pizzazz that will spellbind an audience. For the climactic scene of an upcoming big-budget tent-pole movie, I saw film-makers build a fake riverbed of wood, steel and foam block stretching five stories tall, which they sculpted into a downward sloping terrain with a realistic skin of trees, bushes, bamboo and boulders, and proceeded to pump 80 thousand gallons of water over it in a continuous loop to create an actual river on the set. In the biz of show biz, millions of extra dollars spent making a two-minute scene really pop can be good economics, so energy, water and resource throughput is big.
This leaves lots of room for improvement. Enter Sony Pictures Entertainment, one of the big studios that is trying to turn the beat around by articulating specific goals and reducing its impact (they’ve already found ways to re-use that steel and wood from the fake river); I was cast to advance energy and water sustainability projects for Sony’s sustainability project team this summer. I have spent most of my business school education focused on the importance of building the business case for sustainability investments in financial terms, but at Sony it became clear to me that narrative is just as important as numbers.
My work was financial at heart: I dug up low-cost, high-returns investments that would reduce the company’s carbon footprint and energy bill, a process that took me on a deep dive into Sony’s lighting and ventilation systems and data centers, all of which are massive energy drains with opportunities for upgrade investments with big net present values and virtually no-risk returns. (Salivating yet?) But businesses like Sony aren’t organized to achieve sustainability – they’re organized to make movies – so establishing a solid business case for investing in a data center efficiency upgrade requires cobbling together disparate stakeholders and data that either did not exist or had never been used, from unrelated parts of the company. And this is where narrative comes in.
When the department responsible for buying the pricey energy-efficient capital equipment is different from the department that gets the resulting energy savings- a challenge that almost any large business faces when its trying to reduce its utility bills- efficiency investments with good numbers fall through the cracks unless the project driver can articulate a solid story about why the project is important and profitable to the planet and the company, but most importantly, the department and individual decision-maker. Building that narrative turns out to be just as much about marketing as finance: it’s communicating a value proposition, and it demands that you get a very specific understanding of who you need to communicate with, exactly what should and can credibly communicate and how to most effectively communicate it.
When working with data centers in particular, there is not only a divide between the capital investment and the operating budgets and staff, but the guy in charge of the HVAC equipment often has needs, priorities and ideas that are different from the guy in charge of the IT equipment, and this gets further complicated when there are many data centers managed by different business units. Like many companies its size, Sony is working aggressively cut carbon emissions in anticipation of electricity rate increases and federal cap and trade legislation. Overcoming these organizational and internal marketing challenges are at the heart of turning those financially appealing efficiency investments into a reality.
This post originally ran on Perspective: Sustainability Blog from the Erb Institute, University of Michigan on December 7, 2009.
A Clockwork Green?
Posted: 18 Dec 2009 07:58 AM PST
By Climate Corps Fellow
By Russell Baruffi, MBA/MS candidate, Erb Institute for Global Sustainable Enterprise, University of Michigan, 2009 Climate Corps fellow at Sony Pictures Entertainment, Member of Net Impact.
Entertainment, which seems like a fairly harmless indulgence from your a movie theatre or your couch, turns out to be remarkably wasteful and resource-intensive industry. Working for Sony Pictures this summer, I got to dig in onto the sets. A movie can make millions or it can flop, so the industry spares no incremental expense or resource to create the marginal extra pizzazz that will spellbind an audience. For the climactic scene of an upcoming big-budget tent-pole movie, I saw film-makers build a fake riverbed of wood, steel and foam block stretching five stories tall, which they sculpted into a downward sloping terrain with a realistic skin of trees, bushes, bamboo and boulders, and proceeded to pump 80 thousand gallons of water over it in a continuous loop to create an actual river on the set. In the biz of show biz, millions of extra dollars spent making a two-minute scene really pop can be good economics, so energy, water and resource throughput is big.
This leaves lots of room for improvement. Enter Sony Pictures Entertainment, one of the big studios that is trying to turn the beat around by articulating specific goals and reducing its impact (they’ve already found ways to re-use that steel and wood from the fake river); I was cast to advance energy and water sustainability projects for Sony’s sustainability project team this summer. I have spent most of my business school education focused on the importance of building the business case for sustainability investments in financial terms, but at Sony it became clear to me that narrative is just as important as numbers.
My work was financial at heart: I dug up low-cost, high-returns investments that would reduce the company’s carbon footprint and energy bill, a process that took me on a deep dive into Sony’s lighting and ventilation systems and data centers, all of which are massive energy drains with opportunities for upgrade investments with big net present values and virtually no-risk returns. (Salivating yet?) But businesses like Sony aren’t organized to achieve sustainability – they’re organized to make movies – so establishing a solid business case for investing in a data center efficiency upgrade requires cobbling together disparate stakeholders and data that either did not exist or had never been used, from unrelated parts of the company. And this is where narrative comes in.
When the department responsible for buying the pricey energy-efficient capital equipment is different from the department that gets the resulting energy savings- a challenge that almost any large business faces when its trying to reduce its utility bills- efficiency investments with good numbers fall through the cracks unless the project driver can articulate a solid story about why the project is important and profitable to the planet and the company, but most importantly, the department and individual decision-maker. Building that narrative turns out to be just as much about marketing as finance: it’s communicating a value proposition, and it demands that you get a very specific understanding of who you need to communicate with, exactly what should and can credibly communicate and how to most effectively communicate it.
When working with data centers in particular, there is not only a divide between the capital investment and the operating budgets and staff, but the guy in charge of the HVAC equipment often has needs, priorities and ideas that are different from the guy in charge of the IT equipment, and this gets further complicated when there are many data centers managed by different business units. Like many companies its size, Sony is working aggressively cut carbon emissions in anticipation of electricity rate increases and federal cap and trade legislation. Overcoming these organizational and internal marketing challenges are at the heart of turning those financially appealing efficiency investments into a reality.
This post originally ran on Perspective: Sustainability Blog from the Erb Institute, University of Michigan on December 7, 2009.
YOU HAVE TO PLAY THIS GAME
Developed by the Economist Intelligence Unit for Chevron, it invites players to develop efficient energy plans for where they live
http://willyoujoinus.com/energyville/
http://willyoujoinus.com/energyville/
Tuesday, December 15, 2009
ONE more TiME
Why are TV adverts so loud?
AD BREAKDOWN
The Magazine's review of advertising
Television adverts often appear louder than the preceding programmes. Why does this happen and will a tightening of the law make any difference?
Even before the first advert begins, your hands are itching for the remote control for a pre-emptive strike.
Many a commercial break is preceded by a nervous anticipation for that irritating hike in the volume, especially if the kids are in bed or the walls are thin and the neighbours are sensitive.
After hundreds of complaints from viewers about this, the broadcasting watchdog has laid down the law.
“ I am concerned about the effect it is having on my neighbours ”
Complainant
The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels.
From 7 July, "advertisements must not be excessively noisy or strident.
"The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material."
This clarifies existing guidelines and encourages broadcasters to use a subjective loudness meter in order to ensure there is less of a perceived imbalance between ad and programme sound levels.
Drowning out
The Advertising Standards Authority received about 100 complaints about this in 2007 and hundreds in the two previous years.
One read: "The volume increases dramatically, to the extent that it becomes anti-social. I am concerned about the effect it is having on my neighbours."
Paradoxically, it's the hard of hearing who are most affronted by noisy ads. It's the biggest single concern among our members, says Emma Harrison, head of campaigns at the Royal National Institute of the Deaf (RNID).
People who are hard of hearing tend to lose the ability to detect high-pitched sounds, with the result that low-pitched sounds can swamp the sound of speech.
So when a loud advert (or a programme trailer - a source of complaints among the hard of hearing to the BBC) comes on unexpectedly, the low-pitched sounds in the commercial, usually the music, are amplified and distorted.
The RNID brought this to the attention of ITV boss Michael Grade, say Ms Harrison, and was told it was unintentional and due to the compressed audio files used in commercials.
“ They have the volume set and suddenly it's the ad break and the noise level is ratcheted up ”
Matt Wilson
A spokeswoman for ITV says this change in the quality of the audio means the adverts are not actually louder, although they may appear to be, and the broadcaster fully complies with industry regulations.
Matt Wilson of the Advertising Standards Authority, which will have to administer the rules, says any broadcaster which breaks them would first get a warning but persistent infringements would be passed to Ofcom, which has the power to levy fines or even revoke licences.
"This is a particular bugbear for consumers by volume - if you'll excuse the pun - of complaints we received about this. It became an issue that we had to put to the BCAP to address because they became acutely aware of the annoyance, which is counter-productive to successful adverts."
There has been a "steady flow" of complaints in recent years, he says - about 200 in 2005 and about 100 last year.
"It's not normally done en masse but individuals complaining about individual ad breaks. That's what spurred them to contact us. We never get 25 people complaining about one particular advert.
"What they say is they're having to reach for the remote and it's upsetting the neighbours. They have the volume set and suddenly it's the ad break and the noise level is ratcheted up."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/magazine/7388473.stm
Published: 2008/05/08 10:42:35 GMT
AD BREAKDOWN
The Magazine's review of advertising
Television adverts often appear louder than the preceding programmes. Why does this happen and will a tightening of the law make any difference?
Even before the first advert begins, your hands are itching for the remote control for a pre-emptive strike.
Many a commercial break is preceded by a nervous anticipation for that irritating hike in the volume, especially if the kids are in bed or the walls are thin and the neighbours are sensitive.
After hundreds of complaints from viewers about this, the broadcasting watchdog has laid down the law.
“ I am concerned about the effect it is having on my neighbours ”
Complainant
The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels.
From 7 July, "advertisements must not be excessively noisy or strident.
"The maximum subjective loudness of advertisements must be consistent and in line with the maximum loudness of programmes and junction material."
This clarifies existing guidelines and encourages broadcasters to use a subjective loudness meter in order to ensure there is less of a perceived imbalance between ad and programme sound levels.
Drowning out
The Advertising Standards Authority received about 100 complaints about this in 2007 and hundreds in the two previous years.
One read: "The volume increases dramatically, to the extent that it becomes anti-social. I am concerned about the effect it is having on my neighbours."
Paradoxically, it's the hard of hearing who are most affronted by noisy ads. It's the biggest single concern among our members, says Emma Harrison, head of campaigns at the Royal National Institute of the Deaf (RNID).
People who are hard of hearing tend to lose the ability to detect high-pitched sounds, with the result that low-pitched sounds can swamp the sound of speech.
So when a loud advert (or a programme trailer - a source of complaints among the hard of hearing to the BBC) comes on unexpectedly, the low-pitched sounds in the commercial, usually the music, are amplified and distorted.
The RNID brought this to the attention of ITV boss Michael Grade, say Ms Harrison, and was told it was unintentional and due to the compressed audio files used in commercials.
“ They have the volume set and suddenly it's the ad break and the noise level is ratcheted up ”
Matt Wilson
A spokeswoman for ITV says this change in the quality of the audio means the adverts are not actually louder, although they may appear to be, and the broadcaster fully complies with industry regulations.
Matt Wilson of the Advertising Standards Authority, which will have to administer the rules, says any broadcaster which breaks them would first get a warning but persistent infringements would be passed to Ofcom, which has the power to levy fines or even revoke licences.
"This is a particular bugbear for consumers by volume - if you'll excuse the pun - of complaints we received about this. It became an issue that we had to put to the BCAP to address because they became acutely aware of the annoyance, which is counter-productive to successful adverts."
There has been a "steady flow" of complaints in recent years, he says - about 200 in 2005 and about 100 last year.
"It's not normally done en masse but individuals complaining about individual ad breaks. That's what spurred them to contact us. We never get 25 people complaining about one particular advert.
"What they say is they're having to reach for the remote and it's upsetting the neighbours. They have the volume set and suddenly it's the ad break and the noise level is ratcheted up."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/magazine/7388473.stm
Published: 2008/05/08 10:42:35 GMT
--and more noise pollution--
Move to ban loud TV adverts in US
The US House of Representatives has approved a bill which aims to limit the volume of television advertisements.
The Commercial Advertisement Loudness Mitigation Act (CALM) was approved by a voice vote in the house.
Democrat Anna Eshoo, who filed the motion, said most Americans were willing to tolerate adverts but were annoyed by sudden volume increases.
She said broadcasting industry's current voluntary system had failed to deal with the issue.
The CALM bill means that within a year, the Federal Communications Commission (FCC) must introduce guidelines proposed by the Advanced Television Systems Committee (ATSC) in November.
Under the rules, "excessively noisy or strident" advertisements would be banned, as would adverts which are noticeably louder - or have a "maximum loudness substantially higher" - than the programme they accompany.
The FCC would have another year before it had to start enforcing the standards.
Democrat representative Rick Boucher said loud advertising was "very frustrating" for viewers.
"It's an annoying experience, and something really should be done about it," the AFP news agency quoted him as saying.
Ms Eshoo said the legislation would force the industry to adhere to its own standards.
"Volunteerism hasn't worked for 50 years," the Associated Press news agency quoted her as saying.
The legislation needs to be approved by the Senate, which is considering an identical bill.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/americas/8415214.stm
Published: 2009/12/15 22:57:18 GMT
The US House of Representatives has approved a bill which aims to limit the volume of television advertisements.
The Commercial Advertisement Loudness Mitigation Act (CALM) was approved by a voice vote in the house.
Democrat Anna Eshoo, who filed the motion, said most Americans were willing to tolerate adverts but were annoyed by sudden volume increases.
She said broadcasting industry's current voluntary system had failed to deal with the issue.
The CALM bill means that within a year, the Federal Communications Commission (FCC) must introduce guidelines proposed by the Advanced Television Systems Committee (ATSC) in November.
Under the rules, "excessively noisy or strident" advertisements would be banned, as would adverts which are noticeably louder - or have a "maximum loudness substantially higher" - than the programme they accompany.
The FCC would have another year before it had to start enforcing the standards.
Democrat representative Rick Boucher said loud advertising was "very frustrating" for viewers.
"It's an annoying experience, and something really should be done about it," the AFP news agency quoted him as saying.
Ms Eshoo said the legislation would force the industry to adhere to its own standards.
"Volunteerism hasn't worked for 50 years," the Associated Press news agency quoted her as saying.
The legislation needs to be approved by the Senate, which is considering an identical bill.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/americas/8415214.stm
Published: 2009/12/15 22:57:18 GMT
Sunday, December 13, 2009
noise pollution counts, too!
BBC NEWS
Volume turned down on MP3 players
The European Commission is calling for a suggested maximum volume to be set on MP3 players, to protect users' hearing.
The commission wants all MP3 players sold in the EU, including iPods, to share the same volume limits.
This follows a report last year warning that up to 10m people in the EU face permanent hearing loss from listening to loud music for prolonged periods.
EU experts want the default maximum setting to be 85 decibels, according to BBC One's Politics Show.
Users would be able to override this setting to reach a top limit of 100 decibels.
In January, a two-month consultation of all EU standardisation bodies will begin on these proposals, with a final agreement expected in the spring.
Some personal players examined in testing facilities have been found to reach 120 decibels, the equivalent of a jet taking off, and no safety default level currently applies, although manufacturers are obliged to print information about risks in the instruction manuals.
Modern personal players are seen as more dangerous than stationary players or old-fashioned cassette or disk players because they can store hours of music and are often listened to while in traffic with the volume very high to drown out outside noise.
Dr Robin Yeoh, an audiology consultant at the Epsom and St Helier NHS Trust, said: "More and more young people are referred to me by their GPs with tinnitus or hearing loss as a direct result to exposure to loud music.
"It's the sort of damage that in the old days would have come from industrial noise.
"The damage is permanent and will often play havoc with their employment opportunities and their personal lives."
'Personal choice'
DigitalEurope, the Brussels-based body representing the industry, agrees safety must be improved.
But according to their spokesman Tony Graziano, "the solution must lie in a balance between safety and enjoyment of the product by the consumer".
"Eighty five decibels would not be appropriate because noise coming from traffic, engines and so on would obliterate the sound," he said.
Conservative MEP Martin Callanan, who sits on the European Parliament's Environment, Public Health and Food Safety Committee, said: "Kids have always listened to their music loud and this is not going to stop them."
He added: "You have to educate them to the risks but ultimately you have to allow personal responsibility and personal choice."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/politics/8410302.stm
Published: 2009/12/13 09:45:36 GMT
© BBC MMIX
Print Sponsor
Volume turned down on MP3 players
The European Commission is calling for a suggested maximum volume to be set on MP3 players, to protect users' hearing.
The commission wants all MP3 players sold in the EU, including iPods, to share the same volume limits.
This follows a report last year warning that up to 10m people in the EU face permanent hearing loss from listening to loud music for prolonged periods.
EU experts want the default maximum setting to be 85 decibels, according to BBC One's Politics Show.
Users would be able to override this setting to reach a top limit of 100 decibels.
In January, a two-month consultation of all EU standardisation bodies will begin on these proposals, with a final agreement expected in the spring.
Some personal players examined in testing facilities have been found to reach 120 decibels, the equivalent of a jet taking off, and no safety default level currently applies, although manufacturers are obliged to print information about risks in the instruction manuals.
Modern personal players are seen as more dangerous than stationary players or old-fashioned cassette or disk players because they can store hours of music and are often listened to while in traffic with the volume very high to drown out outside noise.
Dr Robin Yeoh, an audiology consultant at the Epsom and St Helier NHS Trust, said: "More and more young people are referred to me by their GPs with tinnitus or hearing loss as a direct result to exposure to loud music.
"It's the sort of damage that in the old days would have come from industrial noise.
"The damage is permanent and will often play havoc with their employment opportunities and their personal lives."
'Personal choice'
DigitalEurope, the Brussels-based body representing the industry, agrees safety must be improved.
But according to their spokesman Tony Graziano, "the solution must lie in a balance between safety and enjoyment of the product by the consumer".
"Eighty five decibels would not be appropriate because noise coming from traffic, engines and so on would obliterate the sound," he said.
Conservative MEP Martin Callanan, who sits on the European Parliament's Environment, Public Health and Food Safety Committee, said: "Kids have always listened to their music loud and this is not going to stop them."
He added: "You have to educate them to the risks but ultimately you have to allow personal responsibility and personal choice."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/politics/8410302.stm
Published: 2009/12/13 09:45:36 GMT
© BBC MMIX
Print Sponsor
Saturday, December 12, 2009
Wednesday, December 9, 2009
recycle!
Global consumer survey reveals that majority of old mobile phones are lying in drawers at home and not being recycled
July 08, 2008
Espoo, Finland - Only 3% of people recycle their mobile phones despite the fact that most have old devices lying around at home that they no longer want, according to a global consumer survey released by Nokia today. Three out of every four people added that they don't even think about recycling their devices and nearly half were unaware that it is even possible to do so.
The survey is based on interviews with 6,500 people in 13 countries including Finland, Germany, Italy, Russia, Sweden, UK, United Arab Emirates, USA, Nigeria, India, China, Indonesia and Brazil. It was conducted to help Nokia find out more about consumers' attitudes and behaviors towards recycling, and inform the company's take-back programs and efforts to increase recycling rates of unused mobile devices.
Markus Terho, Director of Environmental Affairs, Markets, at Nokia said, "It is clear from this survey that when mobile devices finally reach the end of their lives that very few of them are recycled. Many people are simply unaware that these old and unused mobiles lying around in drawers can be recycled or how to do this. Nokia is working hard to make it easier, providing more information and expanding our global take-back programs." He added, "If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same effect as taking 4 million cars off the road. By working together, small individual actions could add up to make a big difference."
The findings highlight that despite the fact that people on average have each owned around five phones, very few of these are being recycled once they are no longer used. Only 3% said they had recycled their old phone. Yet very few old devices, 4%, are being thrown into landfill. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways, one quarter are passing on their old phones to friends or family, and 16% of people are selling their used devices particularly in emerging markets.
Globally, 74% of consumers said they don't think about recycling their phones, despite the fact that around the same number, 72%, think recycling makes a difference to the environment. This was consistent across many different countries with 88% of people in Indonesia not considering recycling unwanted devices, 84% in India, and 78% of people in Brazil, Sweden, Germany and Finland.
The survey revealed that one of the main reasons why so few people recycle their mobile phones is because they simply don't know that it is possible to do so. In fact, up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments. Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17% and Indonesia at 29%, and highest in the UK at 80% and 66% in Finland and Sweden.
Mr Terho said, "Using the best recycling technology nothing is wasted. Between 65 - 80 per cent of a Nokia device can be recycled. Plastics that can't be recycled are burnt to provide energy for the recycling process, and other materials are ground up into chips and used as construction materials or for building roads. In this way nothing has to go to landfill."
Many people interviewed for the survey, even if they were aware that a device could be recycled, did not know how to go about doing this. Two thirds said they did not know how to recycle an unwanted device and 71% were unaware of where to do this.
Nokia has collection points for unwanted mobile devices in 85 countries around the world, the largest voluntary scheme in the mobile industry. People can drop off their old devices at Nokia stores and almost 5,000 Nokia Care Centers. To find their nearest take back point people can visit www.nokia.com/werecycle.
Responding to the survey findings Nokia is developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories. The company is also expanding its global take-back program by adding many more collection bins and promoting these in store to raise greater awareness.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
July 08, 2008
Espoo, Finland - Only 3% of people recycle their mobile phones despite the fact that most have old devices lying around at home that they no longer want, according to a global consumer survey released by Nokia today. Three out of every four people added that they don't even think about recycling their devices and nearly half were unaware that it is even possible to do so.
The survey is based on interviews with 6,500 people in 13 countries including Finland, Germany, Italy, Russia, Sweden, UK, United Arab Emirates, USA, Nigeria, India, China, Indonesia and Brazil. It was conducted to help Nokia find out more about consumers' attitudes and behaviors towards recycling, and inform the company's take-back programs and efforts to increase recycling rates of unused mobile devices.
Markus Terho, Director of Environmental Affairs, Markets, at Nokia said, "It is clear from this survey that when mobile devices finally reach the end of their lives that very few of them are recycled. Many people are simply unaware that these old and unused mobiles lying around in drawers can be recycled or how to do this. Nokia is working hard to make it easier, providing more information and expanding our global take-back programs." He added, "If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tonnes of raw materials and reduce greenhouse gases to the same effect as taking 4 million cars off the road. By working together, small individual actions could add up to make a big difference."
The findings highlight that despite the fact that people on average have each owned around five phones, very few of these are being recycled once they are no longer used. Only 3% said they had recycled their old phone. Yet very few old devices, 4%, are being thrown into landfill. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways, one quarter are passing on their old phones to friends or family, and 16% of people are selling their used devices particularly in emerging markets.
Globally, 74% of consumers said they don't think about recycling their phones, despite the fact that around the same number, 72%, think recycling makes a difference to the environment. This was consistent across many different countries with 88% of people in Indonesia not considering recycling unwanted devices, 84% in India, and 78% of people in Brazil, Sweden, Germany and Finland.
The survey revealed that one of the main reasons why so few people recycle their mobile phones is because they simply don't know that it is possible to do so. In fact, up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments. Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17% and Indonesia at 29%, and highest in the UK at 80% and 66% in Finland and Sweden.
Mr Terho said, "Using the best recycling technology nothing is wasted. Between 65 - 80 per cent of a Nokia device can be recycled. Plastics that can't be recycled are burnt to provide energy for the recycling process, and other materials are ground up into chips and used as construction materials or for building roads. In this way nothing has to go to landfill."
Many people interviewed for the survey, even if they were aware that a device could be recycled, did not know how to go about doing this. Two thirds said they did not know how to recycle an unwanted device and 71% were unaware of where to do this.
Nokia has collection points for unwanted mobile devices in 85 countries around the world, the largest voluntary scheme in the mobile industry. People can drop off their old devices at Nokia stores and almost 5,000 Nokia Care Centers. To find their nearest take back point people can visit www.nokia.com/werecycle.
Responding to the survey findings Nokia is developing a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories. The company is also expanding its global take-back program by adding many more collection bins and promoting these in store to raise greater awareness.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Uncovering India's e-waste hazard
DIGITAL PLANET
By Dave Lee
BBC World Service
In Mustafa Bad, a remote part of east Delhi, a narrow street is home to tiny workshops filled with hard workers.
Inside, dozens of people, many of them children, spend tiring hours picking through the remains of old computers and mobile phones - hoping to find reusable parts to sell on for a tiny fee.
According to the United Nations, 20-50 million tonnes of electronic waste - or e-waste - is produced every year. A large amount of it goes to recycling plants like this.
“ I think manufacturers must own up this responsibility to deal with the kind of products they bring into the market. ”
Satish Sinha
"This is our livelihood," says, Mohammad, one of the workers.
"For this one computer piece that we've opened up and dismantled, that's five rupees. Yes, we only get five or ten rupees for each one."
It's very dangerous work. For little more than $3 (US) per day, these people are subjecting themselves to constant cuts and scrapes - and exposure to toxic chemicals.
"I personally have met people who have very visual impact on their body," says Satish Sinha, from India-based NGO, Toxics Link.
"Broken skin on the fingers, cut marks, abrasions, eyes are watering, complaining of headaches."
"They work long hours. They work in small, cramped rooms, squatting on the floor. They're sitting in one position."
Without these workers, however, much of the world's e-waste would go un-recycled.
"But is this the right way of doing it?" asks Mr Sinha.
"I think manufacturers must own up this responsibility to deal with the kind of products they bring into the market."
Take Back
Nokia is a manufacturer trying to do just that. Through their new scheme, Take Back, they have encouraged India's mobile users to return their old mobiles to the store so it can be recycled.
"We managed to get more than three tonnes of material back from consumers," said Ambrish Bakaya, director of corporate affairs at Nokia India.
"Out of these there were about ten thousand phones and 68 thousand pieces of other equipment.
"For each of the phones which were returned, we actually ended up planting a tree, and we've planted a little more than ten thousand trees already as part of this particular campaign."
Such schemes may be a step in the right direction, but according to a recent study by consulting firm Deloitte, it's merely a drop in the ocean: mobile phone waste is estimated to be growing by 9% every year.
Free upgrade!
While companies like Nokia are running schemes to reduce the environmental impact of their products, some say the sheer number of new models is to blame for the consumer's desire to upgrade to new models at every opportunity.
Mr Bakaya says Nokia is just keeping up.
"You had single-band phones, then dual-band phones and now tri-band phones because as technology advances the ability for your phone to do much more increases exponentially."
# It is broadcast on Tuesday at 1232GMT and repeated at 1632GMT, 2032GMT and on Wednesday at 0032GMT
# It is also available as a
He maintains that while many users change their model often, the old phones still have years of life left in them.
"The phones are built to last. There will be somebody who will then find the phone acceptable to use a couple of years later.
"In India, our assessment is that a phone will continue to be used, either by a second person or a third person, for at least six years."
This poses a dilemma for techies the world over, says Mr Sinha from Toxics Link. If the e-waste mountain is ever to shrink, then a choice has to be made between technological progress or natural resources.
"We're talking about sustainable development.
"How much can we consume, how much can we throw?
"The complete life-cycle of a product must be assessed at the drawing board when we come out with products."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8379010.stm
Published: 2009/11/25 15:36:25 GMT
By Dave Lee
BBC World Service
In Mustafa Bad, a remote part of east Delhi, a narrow street is home to tiny workshops filled with hard workers.
Inside, dozens of people, many of them children, spend tiring hours picking through the remains of old computers and mobile phones - hoping to find reusable parts to sell on for a tiny fee.
According to the United Nations, 20-50 million tonnes of electronic waste - or e-waste - is produced every year. A large amount of it goes to recycling plants like this.
“ I think manufacturers must own up this responsibility to deal with the kind of products they bring into the market. ”
Satish Sinha
"This is our livelihood," says, Mohammad, one of the workers.
"For this one computer piece that we've opened up and dismantled, that's five rupees. Yes, we only get five or ten rupees for each one."
It's very dangerous work. For little more than $3 (US) per day, these people are subjecting themselves to constant cuts and scrapes - and exposure to toxic chemicals.
"I personally have met people who have very visual impact on their body," says Satish Sinha, from India-based NGO, Toxics Link.
"Broken skin on the fingers, cut marks, abrasions, eyes are watering, complaining of headaches."
"They work long hours. They work in small, cramped rooms, squatting on the floor. They're sitting in one position."
Without these workers, however, much of the world's e-waste would go un-recycled.
"But is this the right way of doing it?" asks Mr Sinha.
"I think manufacturers must own up this responsibility to deal with the kind of products they bring into the market."
Take Back
Nokia is a manufacturer trying to do just that. Through their new scheme, Take Back, they have encouraged India's mobile users to return their old mobiles to the store so it can be recycled.
"We managed to get more than three tonnes of material back from consumers," said Ambrish Bakaya, director of corporate affairs at Nokia India.
"Out of these there were about ten thousand phones and 68 thousand pieces of other equipment.
"For each of the phones which were returned, we actually ended up planting a tree, and we've planted a little more than ten thousand trees already as part of this particular campaign."
Such schemes may be a step in the right direction, but according to a recent study by consulting firm Deloitte, it's merely a drop in the ocean: mobile phone waste is estimated to be growing by 9% every year.
Free upgrade!
While companies like Nokia are running schemes to reduce the environmental impact of their products, some say the sheer number of new models is to blame for the consumer's desire to upgrade to new models at every opportunity.
Mr Bakaya says Nokia is just keeping up.
"You had single-band phones, then dual-band phones and now tri-band phones because as technology advances the ability for your phone to do much more increases exponentially."
# It is broadcast on Tuesday at 1232GMT and repeated at 1632GMT, 2032GMT and on Wednesday at 0032GMT
# It is also available as a
He maintains that while many users change their model often, the old phones still have years of life left in them.
"The phones are built to last. There will be somebody who will then find the phone acceptable to use a couple of years later.
"In India, our assessment is that a phone will continue to be used, either by a second person or a third person, for at least six years."
This poses a dilemma for techies the world over, says Mr Sinha from Toxics Link. If the e-waste mountain is ever to shrink, then a choice has to be made between technological progress or natural resources.
"We're talking about sustainable development.
"How much can we consume, how much can we throw?
"The complete life-cycle of a product must be assessed at the drawing board when we come out with products."
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8379010.stm
Published: 2009/11/25 15:36:25 GMT
deloitte?
Cell phone waste, the next big threat to environment: Deloitte
1 Nov 2009, 1129 hrs IST, PTI
NEW DELHI: Sporting a new mobile phone may be fashionable in these well-connected times, but the discarded old handsets could poison the
environment, as a whopping 8,000 tonnes of cell phone waste is estimated to burden the earth by 2012.
As per a whitepaper by global consultancy Deloitte, there is a growing need to better manage the rising cell phone waste, as it is posing a threat to the environment.
Replacement sales predict that more cell phones would be retired every year with rapid changes in technology and product designs discouraging mobile repairs and increasing demand for new mobiles and disposal of old ones.
"With the absence of a proper recycle and reuse program, about 8,000 tonnes of toxic cell phone components are estimated to be dumped in landfills by 2012. The resulting contamination will have far reaching consequences for the environment and all living beings," Deloitte Consulting India Regional Managing Director Parag Saigaonkar told PTI.
The problem begins when retired handsets end up in landfill sites or if they are dumped illegally, leading to toxic substances seeping into the groundwater, making disposal of old cells a problem for the world, the report revealed.
"As India is one of the fastest growing markets in the world in terms of mobile phone subscribers, we need to be more aware of the threat, which these gadgets pose to the environment and strict government guidelines should be created to deal with it," Saigaonkar added.
.
1 Nov 2009, 1129 hrs IST, PTI
NEW DELHI: Sporting a new mobile phone may be fashionable in these well-connected times, but the discarded old handsets could poison the
environment, as a whopping 8,000 tonnes of cell phone waste is estimated to burden the earth by 2012.
As per a whitepaper by global consultancy Deloitte, there is a growing need to better manage the rising cell phone waste, as it is posing a threat to the environment.
Replacement sales predict that more cell phones would be retired every year with rapid changes in technology and product designs discouraging mobile repairs and increasing demand for new mobiles and disposal of old ones.
"With the absence of a proper recycle and reuse program, about 8,000 tonnes of toxic cell phone components are estimated to be dumped in landfills by 2012. The resulting contamination will have far reaching consequences for the environment and all living beings," Deloitte Consulting India Regional Managing Director Parag Saigaonkar told PTI.
The problem begins when retired handsets end up in landfill sites or if they are dumped illegally, leading to toxic substances seeping into the groundwater, making disposal of old cells a problem for the world, the report revealed.
"As India is one of the fastest growing markets in the world in terms of mobile phone subscribers, we need to be more aware of the threat, which these gadgets pose to the environment and strict government guidelines should be created to deal with it," Saigaonkar added.
.
NOKIA INDIA
Printed from
Nokia India announces ‘Take Back’
31 Dec, 2008, 1358 hrs IST, Indiatimes Infotech
SMS NEWS to 58888 for latest updates
NEW DELHI: Nokia India has said that it will launch its 'take-back' campaign from January 1. The take-back campaign is aimed at educating mobile
phone users on the importance of recycling e-waste and will be rolled out in phases across the country.
As a part of this initiative, Nokia encourage mobile phone users to dispose their used handsets and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.
A Nokia survey across 13 countries has showed that only a mere 17 per cent of the cellular users in India were aware that the handset could be recycled. The awareness quotient was the lowest in India. "The company will be planting a tree for every handset dropped into these recycling bins and giving out a surprise gift as well," Nokia said in a statement.
The highlight of the survey was that despite the fact that people on an average each owned around five phones; very few of these were being recycled once they are no longer used. Only 3 per cent said they had recycled their old phone.
Instead the majority, 44 per cent, are simply being kept at homes and never used. Others are giving their mobiles another life in different ways, passing on their old phones to friends or family or by selling their used devices.
Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17 per cent and Indonesia at 29 per cent, and highest in the UK at 80 per cent and 66 per cent in Finland and Sweden.
"The take-back campaign aims to increase awareness of the concept of recycling. If people no longer need their mobile devices, they can bring it back to Nokia for recycling and it can put it to good use - 100 percent of the materials in the phones can be recovered and used to make new products or generate energy," the company statement added.
According to Nokia India's VP and managing director D Shivakumar, the campaign offered the company an unique opportunity to make an impact that goes beyond its own business. "Our vision is a world where everyone being connected can contribute to sustainable development. As responsible leaders, we want to drive best practices in our industry. Achieving environmental leadership means minimising our own environmental footprint and encouraging recycling is a step in this direction," he added.
13 comments on this story. Read them and post your own.
About Us | Advertise with Us | Terms of Use | Privacy Policy | Feedback | Sitemap
Copyright © 2009 Times Internet Limited. All rights reserved. For reprint rights: Times Syndication Service
This site is best viewed with Internet Explorer 6.0 or higher; Firefox 2.0 or higher at a minimum screen resolution of 1024x768
Nokia India has said that it will launch its 'take-back' campaign from January 1, aimed at educating mobile phone users on the importance of recycling e-waste and will be rolled out in phases across the country.
Nokia India announces ‘Take Back’
31 Dec, 2008, 1358 hrs IST, Indiatimes Infotech
SMS NEWS to 58888 for latest updates
NEW DELHI: Nokia India has said that it will launch its 'take-back' campaign from January 1. The take-back campaign is aimed at educating mobile
phone users on the importance of recycling e-waste and will be rolled out in phases across the country.
As a part of this initiative, Nokia encourage mobile phone users to dispose their used handsets and accessories such as charges and handsets, regardless of the brand, at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers.
A Nokia survey across 13 countries has showed that only a mere 17 per cent of the cellular users in India were aware that the handset could be recycled. The awareness quotient was the lowest in India. "The company will be planting a tree for every handset dropped into these recycling bins and giving out a surprise gift as well," Nokia said in a statement.
The highlight of the survey was that despite the fact that people on an average each owned around five phones; very few of these were being recycled once they are no longer used. Only 3 per cent said they had recycled their old phone.
Instead the majority, 44 per cent, are simply being kept at homes and never used. Others are giving their mobiles another life in different ways, passing on their old phones to friends or family or by selling their used devices.
Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17 per cent and Indonesia at 29 per cent, and highest in the UK at 80 per cent and 66 per cent in Finland and Sweden.
"The take-back campaign aims to increase awareness of the concept of recycling. If people no longer need their mobile devices, they can bring it back to Nokia for recycling and it can put it to good use - 100 percent of the materials in the phones can be recovered and used to make new products or generate energy," the company statement added.
According to Nokia India's VP and managing director D Shivakumar, the campaign offered the company an unique opportunity to make an impact that goes beyond its own business. "Our vision is a world where everyone being connected can contribute to sustainable development. As responsible leaders, we want to drive best practices in our industry. Achieving environmental leadership means minimising our own environmental footprint and encouraging recycling is a step in this direction," he added.
13 comments on this story. Read them and post your own.
About Us | Advertise with Us | Terms of Use | Privacy Policy | Feedback | Sitemap
Copyright © 2009 Times Internet Limited. All rights reserved. For reprint rights: Times Syndication Service
This site is best viewed with Internet Explorer 6.0 or higher; Firefox 2.0 or higher at a minimum screen resolution of 1024x768
Nokia India has said that it will launch its 'take-back' campaign from January 1, aimed at educating mobile phone users on the importance of recycling e-waste and will be rolled out in phases across the country.
Tuesday, December 8, 2009
THE BATTERY OF THE FUTURE?
BBC NEWS
Battery made of paper charges up
Batteries made from plain copier paper could make for future energy storage that is truly paper thin.
The approach relies on the use of carbon nanotubes - tiny cylinders of carbon - to collect electric charge.
While small-scale nanotube batteries have been demonstrated before, the plain paper approach lends itself to making larger devices more cheaply.
The work, published in Proceedings of the National Academy of Sciences, could lead to "paintable" energy storage.
Because of its structure of millions of tiny, interconnected fibres, paper is a good candidate to hold on to carbon nanotubes, providing a scaffold on which to build devices.
However, paper is also mechanically tough, and can be bent, curled or folded, more than the metal or plastic surfaces that are currently used or under development.
Good on paper
A team of researchers at Stanford University started with off-the-shelf copier paper, painting it with an "ink" made of carbon nanotubes.
The coated paper is then dipped in lithium-containing solutions and an electrolyte to provide the chemical reaction that generates a battery's electric current.
The paper acts to collect the electric charge from the reaction. Using paper in this way could reduce the weight of batteries, typically made with metal current collectors, by 20%.
The team's batteries are also capable of releasing their stored energy quickly. That is a valuable characteristic for applications that need quick bursts of energy, such as electric vehicles - although the team has no immediate plans to develop vehicle batteries.
Liangbing Hu, lead author on the research, said the most important aspect of the demonstration was that paper is an inexpensive and well-understood material - making wider usage of the technology more likely.
"Standard copier paper used in our everyday life can be a solution in storing energy in a more efficient and cheap way," Dr Hu told BBC News.
"The experienced technology developed in the paper industry over a century can be transferred to improve the process and performance of these paper-based devices."
The team says that adaptations to the technique in the future could allow for simply painting the nanotube ink and active materials onto surfaces such as walls.
They have even experimented with a number of textiles, paving the way for batteries made largely of cloth.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8401566.stm
Published: 2009/12/08 16:38:52 GMT
Battery made of paper charges up
Batteries made from plain copier paper could make for future energy storage that is truly paper thin.
The approach relies on the use of carbon nanotubes - tiny cylinders of carbon - to collect electric charge.
While small-scale nanotube batteries have been demonstrated before, the plain paper approach lends itself to making larger devices more cheaply.
The work, published in Proceedings of the National Academy of Sciences, could lead to "paintable" energy storage.
Because of its structure of millions of tiny, interconnected fibres, paper is a good candidate to hold on to carbon nanotubes, providing a scaffold on which to build devices.
However, paper is also mechanically tough, and can be bent, curled or folded, more than the metal or plastic surfaces that are currently used or under development.
Good on paper
A team of researchers at Stanford University started with off-the-shelf copier paper, painting it with an "ink" made of carbon nanotubes.
The coated paper is then dipped in lithium-containing solutions and an electrolyte to provide the chemical reaction that generates a battery's electric current.
The paper acts to collect the electric charge from the reaction. Using paper in this way could reduce the weight of batteries, typically made with metal current collectors, by 20%.
The team's batteries are also capable of releasing their stored energy quickly. That is a valuable characteristic for applications that need quick bursts of energy, such as electric vehicles - although the team has no immediate plans to develop vehicle batteries.
Liangbing Hu, lead author on the research, said the most important aspect of the demonstration was that paper is an inexpensive and well-understood material - making wider usage of the technology more likely.
"Standard copier paper used in our everyday life can be a solution in storing energy in a more efficient and cheap way," Dr Hu told BBC News.
"The experienced technology developed in the paper industry over a century can be transferred to improve the process and performance of these paper-based devices."
The team says that adaptations to the technique in the future could allow for simply painting the nanotube ink and active materials onto surfaces such as walls.
They have even experimented with a number of textiles, paving the way for batteries made largely of cloth.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8401566.stm
Published: 2009/12/08 16:38:52 GMT
Wednesday, December 2, 2009
TROUBLE IN PEORIA
Ailing economy, new state regulations complicate e-waste recycling
By Steve Tarter
of the Journal Star
Posted Dec 01, 2009 @ 12:10 AM
PEORIA —
Ian Farquharson doesn't need your computer monitor. The manager of Illinois E-Waste Recycling & Reuse, 1413 NE Adams St., calls them a headache.
"They're basically worth nothing," said Farquharson, sitting amid a small office littered with old computers and spare parts.
But the 38-year-old Peorian still takes monitors and other computer parts, even though he's not sure of the next time he'll hold a recycling event when people can drop off equipment at his place.
"There's no money in (electronic recycling) right now," he said.
As more electronics become gifts this holiday season, more old electronics will be recycled or tossed out. New state regulations taking effect in January will affect both ends of that spectrum.
But recycling has been fraught with problems before now.
Electronics recycler Recycling For Illinois Inc. recently shut down operations, only about a year after moving from Peoria to Pekin.
An ailing economy that saw a drop in prices paid for metals sold by recyclers doomed the operation, said RFI operations manager Paul Hauptly.
But RFI had other problems before the recession hit. RFI was forced to leave its previous location on Peoria's Rock Island Avenue when the not-for-profit ran afoul of zoning regulations.
Peorian Rand Kuhlman, who helped the recyling operation as a volunteer, said other problems at RFI included shrinkage and breakage of the inventory of electronic items that were collected.
"When RFI moved to the 20,000-square-foot warehouse in Pekin in 2008, twice the size of its warehouse in Peoria, I remember one of the managers saying that it would be five years before they filled all the space. It took less than a year for them to fill the place," said Kuhlman.
When electronic waste started piling up in front of the Pekin location, authorities closed the operation in October.
Farquharson has had his own storage problems. When it comes to e-waste, there's never enough room, he said. "It takes 1,500 computer monitors to fill a semi. I have a guy in Texas who will pay $5 apiece but I have to pay the freight. In the meantime, you pay to keep them in a warehouse," he said.
On the computer side, Farquharson said multiple buyers exist for used parts but labor is the problem, said Farquharson. "For me to hire a full-time person (with the knowledge to disassemble computers) is an impossibility," he said.
The new state regulations on electronic recycling that go into effect in January directly affect Farquharson. A fee of $2,000 will be required in 2010 to be recognized in Illinois as an electronics recycler, an assessment likely to drive out the little guy, he said.
Beginning in January, Farquharson said he will be classified simply as a collector of electronic equipment.
"I'll be able to dismantle computers but I won't be able to take TV sets or printers apart," he said of the new regulations.
"I'm not a public store," said Farquharson, pointing to the electronic equipment surrounding him in the office. "I can be open for the public or I can recycle (selling electronics to recycling companies). I can do one or the other. You can't do both or you get the RFI disaster," he said.
Driving concern over where electronics wind up is a concern for the environment, Karen Raithel, recycling director for Peoria County.
E-waste can contain hazardous substances, such as lead, mercury and arsenic, according to the U.S. Environmental Protection Agency. To keep toxic material out of Illinois landfills, the state passed the Electronic Products Recycling & Reuse Act in 2008, she said.
The state is banking on "product responsibility" to handle the e-waste problem, said Raithel. That means a company that sells electronic products like TVs and computers in the state will have to recycle a certain amount of used equipment based on sales.
"Now residents have the opportunity to go somewhere to recycle that TV or computer. We really don't want that in a landfill," said Raithel.
But the new state law won't prevent Peoria homeowners from putting that old TV set or computer out in the alley for collection as garbage until 2012 - when state law forbids electronic equipment in landfills.
E-waste policies at Peoria Disposal Co., the firm that will take over garbage collection in the city of Peoria starting in January, "will evolve as we go," said municipal marketing manager Joe Roberts.
PDC has had discussions with city and county officials about staging special e-waste collection days but nothing has been set up so far, he said.
Area outlets that recycle electronic items include stores such as Office Depot, Best Buy and American Furniture and TV as well as Goodwill Industries, which partnered with the Dell computer firm to recycle used computer equipment.
"The state of Illinois thought it did a great thing by making manufacturers responsible for e-waste but nobody in the Peoria area has any agreements with manufacturers," said Farquharson, referring to private recyclers.
Raithel said the county has spoken with AT Recycling, a private recycler in Pontiac, about possible collaboration in the future.
Kiersten Sheets of the Heart of Illinois Sierra Club said people need to realize what is classified as e-waste. "It's anything with a cord or that runs off a battery. Many people think of e-waste only as computers or printers. They tend not to think of their cordless shaver or alarm clock," she said.
By Steve Tarter
of the Journal Star
Posted Dec 01, 2009 @ 12:10 AM
PEORIA —
Ian Farquharson doesn't need your computer monitor. The manager of Illinois E-Waste Recycling & Reuse, 1413 NE Adams St., calls them a headache.
"They're basically worth nothing," said Farquharson, sitting amid a small office littered with old computers and spare parts.
But the 38-year-old Peorian still takes monitors and other computer parts, even though he's not sure of the next time he'll hold a recycling event when people can drop off equipment at his place.
"There's no money in (electronic recycling) right now," he said.
As more electronics become gifts this holiday season, more old electronics will be recycled or tossed out. New state regulations taking effect in January will affect both ends of that spectrum.
But recycling has been fraught with problems before now.
Electronics recycler Recycling For Illinois Inc. recently shut down operations, only about a year after moving from Peoria to Pekin.
An ailing economy that saw a drop in prices paid for metals sold by recyclers doomed the operation, said RFI operations manager Paul Hauptly.
But RFI had other problems before the recession hit. RFI was forced to leave its previous location on Peoria's Rock Island Avenue when the not-for-profit ran afoul of zoning regulations.
Peorian Rand Kuhlman, who helped the recyling operation as a volunteer, said other problems at RFI included shrinkage and breakage of the inventory of electronic items that were collected.
"When RFI moved to the 20,000-square-foot warehouse in Pekin in 2008, twice the size of its warehouse in Peoria, I remember one of the managers saying that it would be five years before they filled all the space. It took less than a year for them to fill the place," said Kuhlman.
When electronic waste started piling up in front of the Pekin location, authorities closed the operation in October.
Farquharson has had his own storage problems. When it comes to e-waste, there's never enough room, he said. "It takes 1,500 computer monitors to fill a semi. I have a guy in Texas who will pay $5 apiece but I have to pay the freight. In the meantime, you pay to keep them in a warehouse," he said.
On the computer side, Farquharson said multiple buyers exist for used parts but labor is the problem, said Farquharson. "For me to hire a full-time person (with the knowledge to disassemble computers) is an impossibility," he said.
The new state regulations on electronic recycling that go into effect in January directly affect Farquharson. A fee of $2,000 will be required in 2010 to be recognized in Illinois as an electronics recycler, an assessment likely to drive out the little guy, he said.
Beginning in January, Farquharson said he will be classified simply as a collector of electronic equipment.
"I'll be able to dismantle computers but I won't be able to take TV sets or printers apart," he said of the new regulations.
"I'm not a public store," said Farquharson, pointing to the electronic equipment surrounding him in the office. "I can be open for the public or I can recycle (selling electronics to recycling companies). I can do one or the other. You can't do both or you get the RFI disaster," he said.
Driving concern over where electronics wind up is a concern for the environment, Karen Raithel, recycling director for Peoria County.
E-waste can contain hazardous substances, such as lead, mercury and arsenic, according to the U.S. Environmental Protection Agency. To keep toxic material out of Illinois landfills, the state passed the Electronic Products Recycling & Reuse Act in 2008, she said.
The state is banking on "product responsibility" to handle the e-waste problem, said Raithel. That means a company that sells electronic products like TVs and computers in the state will have to recycle a certain amount of used equipment based on sales.
"Now residents have the opportunity to go somewhere to recycle that TV or computer. We really don't want that in a landfill," said Raithel.
But the new state law won't prevent Peoria homeowners from putting that old TV set or computer out in the alley for collection as garbage until 2012 - when state law forbids electronic equipment in landfills.
E-waste policies at Peoria Disposal Co., the firm that will take over garbage collection in the city of Peoria starting in January, "will evolve as we go," said municipal marketing manager Joe Roberts.
PDC has had discussions with city and county officials about staging special e-waste collection days but nothing has been set up so far, he said.
Area outlets that recycle electronic items include stores such as Office Depot, Best Buy and American Furniture and TV as well as Goodwill Industries, which partnered with the Dell computer firm to recycle used computer equipment.
"The state of Illinois thought it did a great thing by making manufacturers responsible for e-waste but nobody in the Peoria area has any agreements with manufacturers," said Farquharson, referring to private recyclers.
Raithel said the county has spoken with AT Recycling, a private recycler in Pontiac, about possible collaboration in the future.
Kiersten Sheets of the Heart of Illinois Sierra Club said people need to realize what is classified as e-waste. "It's anything with a cord or that runs off a battery. Many people think of e-waste only as computers or printers. They tend not to think of their cordless shaver or alarm clock," she said.
Tuesday, December 1, 2009
Saturday, November 28, 2009
FROM EUROPEAN VOICE
What a waste
By Jennifer Rankin
26.11.2009 / 04:45 CET
A look at what is being done to reduce the amount of electronic waste.
The EU directives on the recycling of waste electrical and electronic equipment (WEEE) and on restricting the hazardous substances (RoHS) from which they are made are rarely to be found in grand speeches or declarations. Neither law got a mention in José Manuel Barroso's list of priorities for his second term as European Commission president. But these directives – which will be debated in the European Parliament next week (1 December) – are among those unsung laws that have a major impact on businesses and consumers in Europe and beyond.
The laws are intended to ensure that Europe's unwanted toasters, tumble dryers and fridges do not damage the environment or human health by rotting in rubbish dumps. Every year European consumers buy around 9.3 million tonnes of new electrical gadgets. The consequence is Europe's fastest-growing type of waste.
The two laws came into force in 2004, and are now due for a routine update. But they have already had a difficult life. The Commission's red-tape snippers earmarked the WEEE directive as a candidate for simplification. And since the revision process got under way last year, opinions have become sharply divided over how these laws should evolve.
European Voice spoke to the two MEPs who will be guiding the debates in the Parliament. Although their political backgrounds vary, two common themes stand out. Both MEPs will press for more ambitious proposals than envisaged by the Commission and many national governments. Second, neither of these draft directives will be agreed quickly. Neither MEP is going for a quick agreement at first-reading, to the frustration of Sweden's EU presidency. “I wouldn't envisage that. There is a lot to debate,” says Jill Evans, a UK Green MEP who is drafting the Parliament's position on RoHS.
“I prefer quality over time,” says Karl-Heinz Florenz, a centre-right (EPP) German MEP, who thinks the Parliament has had too many quick agreements recently, citing the climate and energy package as one example.
The European directive on recycling electronic waste was a landmark for EU environmental law, but remains little loved in member states. In 2008 the Commission found that only a third of electronic waste was being treated in line with the law, with the rest going to landfill or being ineffectively treated outside the EU.
Karl-Heinz Florenz, who was the lead MEP when the original directive went through the Parliament, rejoices at “the birth of the European WEEE baby”, but he fears that its “education has not been so successful”. If the EU does not take its errant child in hand, Florenz expects that there will be around 4.3 million tonnes of electronic waste by 2020, with severe consequences for the environment.
For Florenz, one of the main problems is that the directive takes too much of a ‘one size fits all' approach. The law obliges countries to recycle four kilograms of waste per citizen each year. Some countries are exceeding this target, while others lag far below it. Austria recycles 16 kilograms of electronic waste per citizen per year, while Italy manages less than one kilogram, says Florenz. This leaves manufacturers, who are responsible for waste collection, facing a big disparity in costs.
Ambitious targets
The Commission would like to stretch the best and worst performers. Under the new proposal, countries would be obliged to recycle waste equivalent to 65% of the average weight of new goods put on the market over the preceding two years. Florenz approves of this approach, but favours a more ambitious starting point than the currently proposed 2016 deadline. He favours an interim target of 50% or 55% by 2013.
The MEP is a strong supporter of the directive's guiding principle that producers should be responsible for recycling and disposal – a contentious point for manufacturers, who want to share the burden with local government. But Florenz counters that “the company is the only one who has an influence on the design process”.
He adds: “The producers should have a high responsibility and I will underline this, I will strengthen it.” For instance, he says that a fridge manufacturer would be more likely to invest in making its products from easily recyclable materials if it had to take that product back one day for recycling. Producer responsibility “is not a punishment, it is a design economy”, he says.
But the MEP also wants to make life easier for companies, especially small businesses. He wants to see a single European point where companies can register. Under current rules, one model of hairdryer sold throughout the EU may have to be registered 27 times, which Florenz estimates costs business €66 million in ‘excess' registration fees every year. This point is proving controversial among member states. The MEP suspects that they are keen to keep the revenue source.
For Florenz, this law is not the end of the story. Ultimately, Florenz would like to see worldwide regulation to counter illegal waste shipments. He is increasingly concerned that a lot of valuable scrap is being sent to China, where it is inappropriately treated. “We are not only losing valuable raw materials, but this equipment is disposed of in a catastrophic way for human beings and the environment.”
Divisions over which hazardous substances need to be on the banned list
The RoHS law is best known for its ban on lead and other chemical nasties from use in electrical and electronic equipment. But while the original law phased out four heavy metals and two brominated flame retardants, the Commission sees this revision more as a tidying-up exercise, rather than a chance to add to the list.
For Jill Evans, who sits in the Greens/ European Free Alliance group, this is a mistake. The revision is “an excellent opportunity not just to stand still but to expand the list,” she says. She would like to add two halogenated flame retardants and PVC to the list.
Evans thinks that the “best” manufacturers are already in tune with this move. “Big companies like Apple and Sony Ericsson have not just complied with RoHS but have gone beyond it. They predicted that the legislation would go further and that PVC and brominated flame retardants would come under the scope of RoHS, so they have decided to go ahead and phase out [these chemicals] themselves.”
Other industry groups are more cautious. For instance, the European engineering industries association, Orgalime, is worried that the Commission's current proposal for revising RoHS creates unnecessary bureaucracy and overlaps with other laws, notably the REACH chemicals regulation.
Evans responds: “RoHS was specifically designed to stand alone. PVC and flame retardants are not covered by REACH. It has quite a different purpose.” She adds that REACH is still in its infancy, so RoHS has to continue operating on its own terms.
One of the grey areas still to be resolved by the Council of Ministers and the Parliament is the scope of the regulation. Should a singing birthday card or a talking toy (ie, goods with an electronic component) fall under the scope of the law? Such questions have divided the Council. But Evans is clear on this point: “The problem with enforcement [so far] was uncertainty over the scope of legislation. We want to see everything covered unless it is specifically exempted.”
The MEP also stresses that exemptions should not automatically be set for four years, as shorter time periods may suffice for manufacturers to come up with alternative chemicals.
“My aim is to ensure that we have the strongest legal policy on restrictions to ensure that there are no effects on health and environment, and to ensure that companies can comply and will comply.”
By Jennifer Rankin
26.11.2009 / 04:45 CET
A look at what is being done to reduce the amount of electronic waste.
The EU directives on the recycling of waste electrical and electronic equipment (WEEE) and on restricting the hazardous substances (RoHS) from which they are made are rarely to be found in grand speeches or declarations. Neither law got a mention in José Manuel Barroso's list of priorities for his second term as European Commission president. But these directives – which will be debated in the European Parliament next week (1 December) – are among those unsung laws that have a major impact on businesses and consumers in Europe and beyond.
The laws are intended to ensure that Europe's unwanted toasters, tumble dryers and fridges do not damage the environment or human health by rotting in rubbish dumps. Every year European consumers buy around 9.3 million tonnes of new electrical gadgets. The consequence is Europe's fastest-growing type of waste.
The two laws came into force in 2004, and are now due for a routine update. But they have already had a difficult life. The Commission's red-tape snippers earmarked the WEEE directive as a candidate for simplification. And since the revision process got under way last year, opinions have become sharply divided over how these laws should evolve.
European Voice spoke to the two MEPs who will be guiding the debates in the Parliament. Although their political backgrounds vary, two common themes stand out. Both MEPs will press for more ambitious proposals than envisaged by the Commission and many national governments. Second, neither of these draft directives will be agreed quickly. Neither MEP is going for a quick agreement at first-reading, to the frustration of Sweden's EU presidency. “I wouldn't envisage that. There is a lot to debate,” says Jill Evans, a UK Green MEP who is drafting the Parliament's position on RoHS.
“I prefer quality over time,” says Karl-Heinz Florenz, a centre-right (EPP) German MEP, who thinks the Parliament has had too many quick agreements recently, citing the climate and energy package as one example.
The European directive on recycling electronic waste was a landmark for EU environmental law, but remains little loved in member states. In 2008 the Commission found that only a third of electronic waste was being treated in line with the law, with the rest going to landfill or being ineffectively treated outside the EU.
Karl-Heinz Florenz, who was the lead MEP when the original directive went through the Parliament, rejoices at “the birth of the European WEEE baby”, but he fears that its “education has not been so successful”. If the EU does not take its errant child in hand, Florenz expects that there will be around 4.3 million tonnes of electronic waste by 2020, with severe consequences for the environment.
For Florenz, one of the main problems is that the directive takes too much of a ‘one size fits all' approach. The law obliges countries to recycle four kilograms of waste per citizen each year. Some countries are exceeding this target, while others lag far below it. Austria recycles 16 kilograms of electronic waste per citizen per year, while Italy manages less than one kilogram, says Florenz. This leaves manufacturers, who are responsible for waste collection, facing a big disparity in costs.
Ambitious targets
The Commission would like to stretch the best and worst performers. Under the new proposal, countries would be obliged to recycle waste equivalent to 65% of the average weight of new goods put on the market over the preceding two years. Florenz approves of this approach, but favours a more ambitious starting point than the currently proposed 2016 deadline. He favours an interim target of 50% or 55% by 2013.
The MEP is a strong supporter of the directive's guiding principle that producers should be responsible for recycling and disposal – a contentious point for manufacturers, who want to share the burden with local government. But Florenz counters that “the company is the only one who has an influence on the design process”.
He adds: “The producers should have a high responsibility and I will underline this, I will strengthen it.” For instance, he says that a fridge manufacturer would be more likely to invest in making its products from easily recyclable materials if it had to take that product back one day for recycling. Producer responsibility “is not a punishment, it is a design economy”, he says.
But the MEP also wants to make life easier for companies, especially small businesses. He wants to see a single European point where companies can register. Under current rules, one model of hairdryer sold throughout the EU may have to be registered 27 times, which Florenz estimates costs business €66 million in ‘excess' registration fees every year. This point is proving controversial among member states. The MEP suspects that they are keen to keep the revenue source.
For Florenz, this law is not the end of the story. Ultimately, Florenz would like to see worldwide regulation to counter illegal waste shipments. He is increasingly concerned that a lot of valuable scrap is being sent to China, where it is inappropriately treated. “We are not only losing valuable raw materials, but this equipment is disposed of in a catastrophic way for human beings and the environment.”
Divisions over which hazardous substances need to be on the banned list
The RoHS law is best known for its ban on lead and other chemical nasties from use in electrical and electronic equipment. But while the original law phased out four heavy metals and two brominated flame retardants, the Commission sees this revision more as a tidying-up exercise, rather than a chance to add to the list.
For Jill Evans, who sits in the Greens/ European Free Alliance group, this is a mistake. The revision is “an excellent opportunity not just to stand still but to expand the list,” she says. She would like to add two halogenated flame retardants and PVC to the list.
Evans thinks that the “best” manufacturers are already in tune with this move. “Big companies like Apple and Sony Ericsson have not just complied with RoHS but have gone beyond it. They predicted that the legislation would go further and that PVC and brominated flame retardants would come under the scope of RoHS, so they have decided to go ahead and phase out [these chemicals] themselves.”
Other industry groups are more cautious. For instance, the European engineering industries association, Orgalime, is worried that the Commission's current proposal for revising RoHS creates unnecessary bureaucracy and overlaps with other laws, notably the REACH chemicals regulation.
Evans responds: “RoHS was specifically designed to stand alone. PVC and flame retardants are not covered by REACH. It has quite a different purpose.” She adds that REACH is still in its infancy, so RoHS has to continue operating on its own terms.
One of the grey areas still to be resolved by the Council of Ministers and the Parliament is the scope of the regulation. Should a singing birthday card or a talking toy (ie, goods with an electronic component) fall under the scope of the law? Such questions have divided the Council. But Evans is clear on this point: “The problem with enforcement [so far] was uncertainty over the scope of legislation. We want to see everything covered unless it is specifically exempted.”
The MEP also stresses that exemptions should not automatically be set for four years, as shorter time periods may suffice for manufacturers to come up with alternative chemicals.
“My aim is to ensure that we have the strongest legal policy on restrictions to ensure that there are no effects on health and environment, and to ensure that companies can comply and will comply.”
Tuesday, November 24, 2009
CONGRESSIONAL ACTION?
Expressing the sense of the House of Representatives that the leaders of Congress and other legislative branch offices should work together to establish and implement a coordinated... (Introduced in House)
HRES 938 IH
111th CONGRESS
1st Session
H. RES. 938
Expressing the sense of the House of Representatives that the leaders of Congress and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch.
IN THE HOUSE OF REPRESENTATIVES
November 19, 2009
Mr. THOMPSON of California (for himself, Mr. GENE GREEN of Texas, Mrs. BONO MACK, and Mr. BILBRAY) submitted the following resolution; which was referred to the Committee on House Administration
RESOLUTION
Expressing the sense of the House of Representatives that the leaders of Congress and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch.
Whereas electronic waste (or `e-waste') that is generated from obsolete computers and other electronic equipment is rapidly becoming a serious concern to State and local governments;
Whereas e-waste is one of the fastest growing sectors in the solid waste stream;
Whereas the disposal of e-waste is essentially unregulated at the Federal level;
Whereas e-waste generated in the United States is most likely to be exported to developing countries;
Whereas the Government Accountability Office (GAO) has found that, `A substantial quantity [of exported used electronics] ends up in countries where the items are handled and disposed of in a manner that threatens human health and the environment';
Whereas GAO has also found that `Federal agencies . . . are not required to track the ultimate destination of their donated or recycled e-waste' and therefore `have little assurance that their e-waste is ultimately disposed of in an environmentally responsible matter';
Whereas the United States has a growing domestic e-waste disposal industry that employs hard-working Americans;
Whereas the United States owns and operates UNICOR, the trade name for Federal Prison Industries, Inc., which employs offenders incarcerated in correctional facilities under the Federal Bureau of Prisons;
Whereas UNICOR operates 8 e-waste recycling facilities in direct competition to privately owned and operated e-waste disposal facilities in the United States;
Whereas the Basel Action Network (BAN) has designed the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment, which forbids the export of e-waste to developing countries and the use of prison labor for recycling services; and
Whereas Congress should lead by example to address this growing problem: Now, therefore, be it
Resolved, That it is the sense of the House of Representatives that the leaders of the House of Representatives, the Senate, and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch, using only those companies certified by accredited e-Stewards certification bodies to be in conformance with the requirements of the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment.
HRES 938 IH
111th CONGRESS
1st Session
H. RES. 938
Expressing the sense of the House of Representatives that the leaders of Congress and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch.
IN THE HOUSE OF REPRESENTATIVES
November 19, 2009
Mr. THOMPSON of California (for himself, Mr. GENE GREEN of Texas, Mrs. BONO MACK, and Mr. BILBRAY) submitted the following resolution; which was referred to the Committee on House Administration
RESOLUTION
Expressing the sense of the House of Representatives that the leaders of Congress and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch.
Whereas electronic waste (or `e-waste') that is generated from obsolete computers and other electronic equipment is rapidly becoming a serious concern to State and local governments;
Whereas e-waste is one of the fastest growing sectors in the solid waste stream;
Whereas the disposal of e-waste is essentially unregulated at the Federal level;
Whereas e-waste generated in the United States is most likely to be exported to developing countries;
Whereas the Government Accountability Office (GAO) has found that, `A substantial quantity [of exported used electronics] ends up in countries where the items are handled and disposed of in a manner that threatens human health and the environment';
Whereas GAO has also found that `Federal agencies . . . are not required to track the ultimate destination of their donated or recycled e-waste' and therefore `have little assurance that their e-waste is ultimately disposed of in an environmentally responsible matter';
Whereas the United States has a growing domestic e-waste disposal industry that employs hard-working Americans;
Whereas the United States owns and operates UNICOR, the trade name for Federal Prison Industries, Inc., which employs offenders incarcerated in correctional facilities under the Federal Bureau of Prisons;
Whereas UNICOR operates 8 e-waste recycling facilities in direct competition to privately owned and operated e-waste disposal facilities in the United States;
Whereas the Basel Action Network (BAN) has designed the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment, which forbids the export of e-waste to developing countries and the use of prison labor for recycling services; and
Whereas Congress should lead by example to address this growing problem: Now, therefore, be it
Resolved, That it is the sense of the House of Representatives that the leaders of the House of Representatives, the Senate, and other legislative branch offices should work together to establish and implement a coordinated program for the reuse, recycling, and appropriate disposal of obsolete computers and other electronic equipment used by offices of the legislative branch, using only those companies certified by accredited e-Stewards certification bodies to be in conformance with the requirements of the e-Stewards Standard for Responsible Recycling and Reuse of Electronic Equipment.
MOTOROLA PRESS RELEASE
Motorola Establishes U.S. Take-Back Recycling Program for Enterprise Mobility Solutions Customers
Download image
Download image
SCHAUMBURG, Ill., Nov. 23 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) announced today that it has established a take-back recycling program for its U.S. Enterprise Mobility Solutions (EMS) customers to help them responsibly dispose of used equipment.
The products covered in the program include all Motorola-branded enterprise mobility equipment, such as mobile and portable two-way radios; handheld mobile computers; barcode scanners; imagers; in-vehicle mobile workstations; accessories; network infrastructure equipment; and computers, laptops and monitors. Batteries are also included but must be removed from the equipment before they are shipped for recycling. There is generally no cost incurred by the customer; however, freight charges may be applied in some cases.
"Recycling conserves resources, reduces impact on the environment and makes good business sense," said Tom Collins, senior vice president, Worldwide Supply Chain & Operations, EMS, Motorola. "We've established this program to make it easier for our customers to recycle, while supporting Motorola's goals of reducing the environmental impact of our own products."
To return smaller or more portable items, customers can arrange shipment to one of Motorola's e-waste recycling partners online. For larger equipment returns, customers are contacted for pick-up by a Motorola e-waste partner. Motorola audits its recyclers to ensure they comply with laws governing the disposal of electronic equipment, following the company's supplier code of conduct and industry standards.
In 2008, Motorola collected more than 2,560 tonnes of electronic and electrical equipment waste for recycling. This includes take-back programs, internal electronics recycling efforts and community electronics recycling events sponsored by Motorola.
Additional recycling programs at Motorola
Motorola participates in electronics equipment take-back programs in countries covered by the European Union's Waste Electrical and Electronic Equipment (WEEE) directive. In other countries, take-back bins are located at various collection points, including Motorola service centers, shops and offices. Authorized contractors will collect and transport items to approved recycling facilities.
In the U.S., consumers may print a postage-paid label at www.motorola.com/recycle to return Motorola-branded modems, routers and cordless phones, as well as mobile phones and mobile phone accessories from any manufacturer, at no charge. Consumers may contact their local service providers to return Motorola cable set-tops.
Motorola offers or participates in mobile phone take-back programs in 70 countries around the world. The Race to Recycle program enables K-12 schools in the U.S. to earn extra cash for recycling mobile phones. A portion of the proceeds generated from returned mobile phones is distributed to participating schools.
Motorola's recycling programs are part of the company's overarching commitment to environmental sustainability. To learn more visit www.motorola.com/environment.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
Download image
Download image
SCHAUMBURG, Ill., Nov. 23 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) announced today that it has established a take-back recycling program for its U.S. Enterprise Mobility Solutions (EMS) customers to help them responsibly dispose of used equipment.
The products covered in the program include all Motorola-branded enterprise mobility equipment, such as mobile and portable two-way radios; handheld mobile computers; barcode scanners; imagers; in-vehicle mobile workstations; accessories; network infrastructure equipment; and computers, laptops and monitors. Batteries are also included but must be removed from the equipment before they are shipped for recycling. There is generally no cost incurred by the customer; however, freight charges may be applied in some cases.
"Recycling conserves resources, reduces impact on the environment and makes good business sense," said Tom Collins, senior vice president, Worldwide Supply Chain & Operations, EMS, Motorola. "We've established this program to make it easier for our customers to recycle, while supporting Motorola's goals of reducing the environmental impact of our own products."
To return smaller or more portable items, customers can arrange shipment to one of Motorola's e-waste recycling partners online. For larger equipment returns, customers are contacted for pick-up by a Motorola e-waste partner. Motorola audits its recyclers to ensure they comply with laws governing the disposal of electronic equipment, following the company's supplier code of conduct and industry standards.
In 2008, Motorola collected more than 2,560 tonnes of electronic and electrical equipment waste for recycling. This includes take-back programs, internal electronics recycling efforts and community electronics recycling events sponsored by Motorola.
Additional recycling programs at Motorola
Motorola participates in electronics equipment take-back programs in countries covered by the European Union's Waste Electrical and Electronic Equipment (WEEE) directive. In other countries, take-back bins are located at various collection points, including Motorola service centers, shops and offices. Authorized contractors will collect and transport items to approved recycling facilities.
In the U.S., consumers may print a postage-paid label at www.motorola.com/recycle to return Motorola-branded modems, routers and cordless phones, as well as mobile phones and mobile phone accessories from any manufacturer, at no charge. Consumers may contact their local service providers to return Motorola cable set-tops.
Motorola offers or participates in mobile phone take-back programs in 70 countries around the world. The Race to Recycle program enables K-12 schools in the U.S. to earn extra cash for recycling mobile phones. A portion of the proceeds generated from returned mobile phones is distributed to participating schools.
Motorola's recycling programs are part of the company's overarching commitment to environmental sustainability. To learn more visit www.motorola.com/environment.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
Thursday, November 19, 2009
dan sandoval in recycling today
EPA Orders Company to Submit Plan to Remove CRTs
The U.S. Environmental Protection Agency (EPA) has ordered ZKW Trading, Monterey Park, Calif., to submit a management plan for nearly 32,000 pounds of cathode ray tubes (CRTs) that the company is said to have illegally shipped to Hong Kong in violation of the U.S. Resource Conservation and Recovery Act (RCRA). The shipment was rejected by Hong Kong customs authorities and returned to the U.S.
“The EPA is ordering ZKW Trading to submit a plan detailing how it will ensure that thousands of pounds of CRTs are managed in an environmentally sound manner,” says Jeff Scott, director of Waste Programs for the EPA’s Pacific Southwest region. “Electronic recyclers, freight forwarders and shipping brokers must obey federal regulations for exporting electronics or else face possible legal action.”
In June 2009, ZKW Trading reportedly consigned 38 pallets of CRTs—listing the cargo as plastic scrap—for shipment to Hong Kong. In July, the Bureau of Customs and Border Protection informed the EPA of the return of ZKW’s shipments to the United States.
ZKW Trading had 30 days to remove its cargo and 45 days to submit a plan to the U.S. EPA detailing how it would reuse, recycle or discard the CRTs in question or face fines of up to $37,500 per day for noncompliance for each violation.
New regulations (available at www.epa.gov/osw/hazard/recycling/electron/index.htm#crts) took effect January 2007 requiring U.S. exporters shipping CRTs outside of the country for recycling to notify the EPA and receive written consent from the receiving country before shipments can be made.
Baltimore County Passes Electronics Recycling Law
The County Council for Baltimore County, Md., has passed a law that requires residents to deliver a host of electronic equipment to a certified electronics recycling facility.
The bill passed by a vote of 5-to-2 at the county council meetings Sept. 8 and Oct. 23. Councilman Vincent Gardina sponsored the bill.
The electronic devices covered under the new law include computers, computer-related equipment and peripherals, television sets, VCRs, DVDs, fax machines, telephones and other personal electronic devices. Appliances are not included under the new law.
The legislation stipulates that a person may dispose of a home electronic device by delivering it to a recycling facility or to a manufacturer or retailer that has established a program for the collection and recycling of home electronic devices.
Residents who dispose of a home electronic device in violation of the law could be found guilty of a misdemeanor and on conviction would be subject to a fine of not less than $500. This section is subject to a civil penalty of $100.
Baltimore County has a population of nearly 750,000 people and includes suburbs surrounding the city of Baltimore, but does not include the city.
Round2 Earns ISO, OHSAS Certifications
Round2 Inc., Austin, Texas, has announced the receipt of its ISO 9001: 2008, 14001: 2004 and OHSAS 18001: 2007 certifications.
Ian Bagnall, Round2’s CEO, says, “Round2 is committed to continually exceeding the highest QEH&S (quality, environmental, health and safety) standards. Successfully completing the rigorous certification processes is a testament to our team’s desire to execute our business in the most socially responsible manner with a keen focus on safety. We believe the growth we enjoy, both at the local level as well as with Fortune 1,000 clients, is directly attributed to these important and measurable commitments.”
Round2 President Randy Weiss says, “The market is demanding a comprehensive recycling solution that is transparent and auditable. In today’s competitive business environment it is important that we take the necessary steps to separate and distinguish ourselves inside the market place. ISO and OHSAS certifications give us yet another competitive edge.”
The U.S. Environmental Protection Agency (EPA) has ordered ZKW Trading, Monterey Park, Calif., to submit a management plan for nearly 32,000 pounds of cathode ray tubes (CRTs) that the company is said to have illegally shipped to Hong Kong in violation of the U.S. Resource Conservation and Recovery Act (RCRA). The shipment was rejected by Hong Kong customs authorities and returned to the U.S.
“The EPA is ordering ZKW Trading to submit a plan detailing how it will ensure that thousands of pounds of CRTs are managed in an environmentally sound manner,” says Jeff Scott, director of Waste Programs for the EPA’s Pacific Southwest region. “Electronic recyclers, freight forwarders and shipping brokers must obey federal regulations for exporting electronics or else face possible legal action.”
In June 2009, ZKW Trading reportedly consigned 38 pallets of CRTs—listing the cargo as plastic scrap—for shipment to Hong Kong. In July, the Bureau of Customs and Border Protection informed the EPA of the return of ZKW’s shipments to the United States.
ZKW Trading had 30 days to remove its cargo and 45 days to submit a plan to the U.S. EPA detailing how it would reuse, recycle or discard the CRTs in question or face fines of up to $37,500 per day for noncompliance for each violation.
New regulations (available at www.epa.gov/osw/hazard/recycling/electron/index.htm#crts) took effect January 2007 requiring U.S. exporters shipping CRTs outside of the country for recycling to notify the EPA and receive written consent from the receiving country before shipments can be made.
Baltimore County Passes Electronics Recycling Law
The County Council for Baltimore County, Md., has passed a law that requires residents to deliver a host of electronic equipment to a certified electronics recycling facility.
The bill passed by a vote of 5-to-2 at the county council meetings Sept. 8 and Oct. 23. Councilman Vincent Gardina sponsored the bill.
The electronic devices covered under the new law include computers, computer-related equipment and peripherals, television sets, VCRs, DVDs, fax machines, telephones and other personal electronic devices. Appliances are not included under the new law.
The legislation stipulates that a person may dispose of a home electronic device by delivering it to a recycling facility or to a manufacturer or retailer that has established a program for the collection and recycling of home electronic devices.
Residents who dispose of a home electronic device in violation of the law could be found guilty of a misdemeanor and on conviction would be subject to a fine of not less than $500. This section is subject to a civil penalty of $100.
Baltimore County has a population of nearly 750,000 people and includes suburbs surrounding the city of Baltimore, but does not include the city.
Round2 Earns ISO, OHSAS Certifications
Round2 Inc., Austin, Texas, has announced the receipt of its ISO 9001: 2008, 14001: 2004 and OHSAS 18001: 2007 certifications.
Ian Bagnall, Round2’s CEO, says, “Round2 is committed to continually exceeding the highest QEH&S (quality, environmental, health and safety) standards. Successfully completing the rigorous certification processes is a testament to our team’s desire to execute our business in the most socially responsible manner with a keen focus on safety. We believe the growth we enjoy, both at the local level as well as with Fortune 1,000 clients, is directly attributed to these important and measurable commitments.”
Round2 President Randy Weiss says, “The market is demanding a comprehensive recycling solution that is transparent and auditable. In today’s competitive business environment it is important that we take the necessary steps to separate and distinguish ourselves inside the market place. ISO and OHSAS certifications give us yet another competitive edge.”
from tech republic
Going green with IT in a legislative environment
* Date: November 18th, 2009
* Author: Stewart J. Miller
The catch phrase of the 21st Century is sustainability of resources: the ability of societies throughout the world to manage its needs for renewable or recyclable resources so that these resources will be available for future generations. Going green, especially as it refers to computing and IT, means that IT users must look for ways to preserve our finite resources for future generations.
Traditionally, resources fall within two broadly defined categories: non-renewable and renewable resources. Non-renewable resources, such as ores, minerals, petroleum, and coal, have finite supplies and are only sustainable while new reserves continue to replace consumed reserves. Renewable resources-timber, harvested domestic and naturally occurring livestock, groundwater-have the ability to replenish its reserves if society manages its depletion rate to allow for natural or managed recoveries. Renewable applies to IT manufacturing resources, as well. Going green is forcing IT users to think of ways to reuse or recycle displaced IT assets in more environmentally responsible ways.
The IT data protection/e-waste horizon
Businesses, governments, and society store more operational/personal data in digital form every day. As the volume of data increases, so do the needs to protect sensitive and/or personal data. Federal and state legislation has stepped in to control the management of data security:
* Sarbanes-Oxley Act (SOX): Companies must establish and maintain adequate internal control structures; Procedures and processes must be in place to assess the effectiveness of internal controls
* Gramm-Leach Bliley Act (GLBA): Targeting financial data, businesses are required to ensures that the security and confidentiality of customer records and information that could result in substantial harm to its customer base is protected
* Health Insurance Portability & Accountability Act (HIPAA): Organizations must ensure confidentiality of its health records and related information; also true for patient information and employee records within an organization
* Fair & Accurate Credit Transactions Act (FACTA): Under the Disposal Rule, businesses must institute disposal practices and provide steps that prevent the unauthorized access or use of discarded information derived from consumer reports
The U.S. Environmental Protection Agency (EPA) study published in July 2008 says that a small percentage of retired electronic equipment was actually recycled from 2000 through 2007 (Electronics Waste Management in the United States published by the Office of Solid Waste at the U.S. Environmental Protection Agency, Washington, DC, July 2008). The EPA study reported that of the 2.25 Million tons of the electronics produced in 2007, only 414,000 tons of end-of-life assets were recycled-about 18.4 percent. This makes electronic waste, or e-waste, one of the fastest growing waste streams on the planet.
With the growing need to dispose of e-waste safely, individual states have adopted legislation setting limits and/or outright bans on the disposal of e-waste into landfills. Starting January 1, 2012, the Illinois Electronic Products Recycling and Reuse Act (State Bill 2313) will ban the disposal of televisions, computers, monitors, printers, and a widening array of electronics from landfills. State Bill 2313-one of the nation’s most aggressive e-waste laws-provides incentives for reusing raw materials in the remanufacture of electronics.
Businesses, governments, and citizens need to work with IT hardware providers and e-waste recyclers to handle the disposal of obsolete technologies. End-of-life assets pose several issues for proper disposal and potential environmental consequences. These liabilities, combined with the social pressure of “green” practices, will drive businesses, governments, and communities to seek safe, responsible recycling solutions. In addition, management of personal information requires businesses to eradicate data from hard drives before third-party reuse or before recycling responsibly.
Discarded electronics represents a rapidly growing waste stream. Made from valuable resources, electronic products contain precious and other metals, engineered plastics, glass, and other materials. Throwing away old electronic equipment also throws away valuable resources that generate additional pollution. Some electronic products (cathode ray tubes or CRTs, circuit boards, batteries, and mercury switches) contain hazardous or toxic materials such as lead, mercury, cadmium, chromium, and some types of flame-retardants in amounts that may cause them to test hazardous under Federal law. In particular, the glass screens, or CRTs, in computer monitors and televisions can contain as much as 27 percent lead.
Green IT
Governments, manufacturers, and society will have to think green in ways that previous generations have not had to think-to sustain its renewable resources through managed processes that will allow these resources to recycle through to future generations. Sustainability of resources comes with costs that will affect the bottom line-whether real or hidden. However, the “value of going green,” as stated in an IBM Executive Report Green and beyond, postulates that organizations will have opportunities to reduce costs “while overcoming operational barriers . . . strengthening reputations while meeting regulatory requirements . . . and [create] products and services that can satisfy customer demands and give rise to new markets.” Sustainability of resources for future generations mandates that “changes can . . . build smart sustainability within [organizations and their stakeholders throughout] the value chain.
As a society, we must begin to think with the beliefs, the ideals, and the standards as a call for the protection of our environment. The call for action for sustainability of our resources will cause businesses, governments, and society to protect the environment for future generations.
(The Green and beyond white paper is available for download from IBM’s Green and beyond web site located at http://www-935.ibm.com/services/us/gbs/bus/html/environmental-operational-sustainability.html?cntxt=a1005268.)
* Date: November 18th, 2009
* Author: Stewart J. Miller
The catch phrase of the 21st Century is sustainability of resources: the ability of societies throughout the world to manage its needs for renewable or recyclable resources so that these resources will be available for future generations. Going green, especially as it refers to computing and IT, means that IT users must look for ways to preserve our finite resources for future generations.
Traditionally, resources fall within two broadly defined categories: non-renewable and renewable resources. Non-renewable resources, such as ores, minerals, petroleum, and coal, have finite supplies and are only sustainable while new reserves continue to replace consumed reserves. Renewable resources-timber, harvested domestic and naturally occurring livestock, groundwater-have the ability to replenish its reserves if society manages its depletion rate to allow for natural or managed recoveries. Renewable applies to IT manufacturing resources, as well. Going green is forcing IT users to think of ways to reuse or recycle displaced IT assets in more environmentally responsible ways.
The IT data protection/e-waste horizon
Businesses, governments, and society store more operational/personal data in digital form every day. As the volume of data increases, so do the needs to protect sensitive and/or personal data. Federal and state legislation has stepped in to control the management of data security:
* Sarbanes-Oxley Act (SOX): Companies must establish and maintain adequate internal control structures; Procedures and processes must be in place to assess the effectiveness of internal controls
* Gramm-Leach Bliley Act (GLBA): Targeting financial data, businesses are required to ensures that the security and confidentiality of customer records and information that could result in substantial harm to its customer base is protected
* Health Insurance Portability & Accountability Act (HIPAA): Organizations must ensure confidentiality of its health records and related information; also true for patient information and employee records within an organization
* Fair & Accurate Credit Transactions Act (FACTA): Under the Disposal Rule, businesses must institute disposal practices and provide steps that prevent the unauthorized access or use of discarded information derived from consumer reports
The U.S. Environmental Protection Agency (EPA) study published in July 2008 says that a small percentage of retired electronic equipment was actually recycled from 2000 through 2007 (Electronics Waste Management in the United States published by the Office of Solid Waste at the U.S. Environmental Protection Agency, Washington, DC, July 2008). The EPA study reported that of the 2.25 Million tons of the electronics produced in 2007, only 414,000 tons of end-of-life assets were recycled-about 18.4 percent. This makes electronic waste, or e-waste, one of the fastest growing waste streams on the planet.
With the growing need to dispose of e-waste safely, individual states have adopted legislation setting limits and/or outright bans on the disposal of e-waste into landfills. Starting January 1, 2012, the Illinois Electronic Products Recycling and Reuse Act (State Bill 2313) will ban the disposal of televisions, computers, monitors, printers, and a widening array of electronics from landfills. State Bill 2313-one of the nation’s most aggressive e-waste laws-provides incentives for reusing raw materials in the remanufacture of electronics.
Businesses, governments, and citizens need to work with IT hardware providers and e-waste recyclers to handle the disposal of obsolete technologies. End-of-life assets pose several issues for proper disposal and potential environmental consequences. These liabilities, combined with the social pressure of “green” practices, will drive businesses, governments, and communities to seek safe, responsible recycling solutions. In addition, management of personal information requires businesses to eradicate data from hard drives before third-party reuse or before recycling responsibly.
Discarded electronics represents a rapidly growing waste stream. Made from valuable resources, electronic products contain precious and other metals, engineered plastics, glass, and other materials. Throwing away old electronic equipment also throws away valuable resources that generate additional pollution. Some electronic products (cathode ray tubes or CRTs, circuit boards, batteries, and mercury switches) contain hazardous or toxic materials such as lead, mercury, cadmium, chromium, and some types of flame-retardants in amounts that may cause them to test hazardous under Federal law. In particular, the glass screens, or CRTs, in computer monitors and televisions can contain as much as 27 percent lead.
Green IT
Governments, manufacturers, and society will have to think green in ways that previous generations have not had to think-to sustain its renewable resources through managed processes that will allow these resources to recycle through to future generations. Sustainability of resources comes with costs that will affect the bottom line-whether real or hidden. However, the “value of going green,” as stated in an IBM Executive Report Green and beyond, postulates that organizations will have opportunities to reduce costs “while overcoming operational barriers . . . strengthening reputations while meeting regulatory requirements . . . and [create] products and services that can satisfy customer demands and give rise to new markets.” Sustainability of resources for future generations mandates that “changes can . . . build smart sustainability within [organizations and their stakeholders throughout] the value chain.
As a society, we must begin to think with the beliefs, the ideals, and the standards as a call for the protection of our environment. The call for action for sustainability of our resources will cause businesses, governments, and society to protect the environment for future generations.
(The Green and beyond white paper is available for download from IBM’s Green and beyond web site located at http://www-935.ibm.com/services/us/gbs/bus/html/environmental-operational-sustainability.html?cntxt=a1005268.)
Mats Björkin sent m this facscinating link--
to propaganda films made by Shell
http://realenergy.shell.com/?lang=en&page=homeFlash&access=false&site_version=flash#
http://realenergy.shell.com/?lang=en&page=homeFlash&access=false&site_version=flash#
john-paul gutierrez sent me this link
November 18, 2009, 4:45 pm new york times
California Approves TV Efficiency Rules
By TODD WOODY
Shutterstock On Wednesday, California regulators unanimously approved rules to cut the electricity consumption of televisions sold in the state.
California regulators on Wednesday approved the nation’s first energy efficiency standards for televisions, requiring their electricity consumption to be cut nearly in half by 2013.
“This is a consumer protection measure, a measure that will protect the environment and which will save us from building a massive new power plant,” said Karen Douglas, chairwoman of the California Energy Commission, at a meeting in Sacramento.
The five energy commissioners voted unanimously to require television manufacturers to produce new models that use 33 percent less electricity by 2011 and 49 percent less electricity by 2013.
In recent years, televisions have become one of the home’s biggest energy hogs as ever-larger flat-screen models have proliferated.
Energy commission staff estimate that televisions and various set-top boxes now account for about 10 percent of residential electricity consumption in California, up from 3 to 4 percent in the 1990s. Without imposing standards, as California has done for a number of other home appliances, electricity use by televisions could jump to as much as 18 percent by 2023, according to the commission.
“By any reasonable standard, any appliance that is approaching 10 percent of energy consumption warrants energy efficiency standards,” said Julia Levin, an energy commissioner, adding that the regulations would save consumers nearly $1 billion a year in electricity.
The Consumer Electronics Association, a trade group, as well as Sony, Panasonic and other television manufacturers, strongly opposed the standards, arguing they would stifle innovation and lead to higher costs.
“Television manufacturers will see an increase in the cost of compliance due to increased research and development, component sourcing, design and development,” wrote Tim Brison, a senior vice president for Sony Electronics, in a Nov. 2 letter to the commission.
The manufacturers were joined by California retailers, who contended that consumers would abandon local stores and drive across the border to Nevada or go online to buy televisions not required to meet the state’s standards.
The energy commissioners, however, said that there were about 300 televisions on the market that already complied with the 2013 energy efficiency standards.
California’s largest utilities supported the new televisions standards, which Massachusetts is also considering adopting.
“This represents an important advance,” for the state in reaching its energy efficiency goals, Gary Fernstrom, a program engineer with Pacific Gas and Electric, told the commissioners on Wednesday.
Jason Oxman, a senior vice president with the Consumer Electronics Association, criticized the energy commission for relying on what he characterized as outdated studies to draft the energy efficiency standards.
“The consumer electronics industry and California consumers bear the burden of the regulations so PG&E can meet its energy milestones,” Mr. Oxman said during a news conference on Wednesday.
The regulations do not apply to televisions with screens larger than 58 inches. That led Noah Horowitz, a senior scientist with Natural Resources Defense Council in San Francisco, to urge the commissioners to later revisit establishing energy efficiency standards for those televisions.
“They are coming down in cost, and TVs are getting bigger all the time, and we need to make sure they don’t take off on us,” Mr. Horowitz, who was deeply involved in pushing for the new regulations, said.
California Approves TV Efficiency Rules
By TODD WOODY
Shutterstock On Wednesday, California regulators unanimously approved rules to cut the electricity consumption of televisions sold in the state.
California regulators on Wednesday approved the nation’s first energy efficiency standards for televisions, requiring their electricity consumption to be cut nearly in half by 2013.
“This is a consumer protection measure, a measure that will protect the environment and which will save us from building a massive new power plant,” said Karen Douglas, chairwoman of the California Energy Commission, at a meeting in Sacramento.
The five energy commissioners voted unanimously to require television manufacturers to produce new models that use 33 percent less electricity by 2011 and 49 percent less electricity by 2013.
In recent years, televisions have become one of the home’s biggest energy hogs as ever-larger flat-screen models have proliferated.
Energy commission staff estimate that televisions and various set-top boxes now account for about 10 percent of residential electricity consumption in California, up from 3 to 4 percent in the 1990s. Without imposing standards, as California has done for a number of other home appliances, electricity use by televisions could jump to as much as 18 percent by 2023, according to the commission.
“By any reasonable standard, any appliance that is approaching 10 percent of energy consumption warrants energy efficiency standards,” said Julia Levin, an energy commissioner, adding that the regulations would save consumers nearly $1 billion a year in electricity.
The Consumer Electronics Association, a trade group, as well as Sony, Panasonic and other television manufacturers, strongly opposed the standards, arguing they would stifle innovation and lead to higher costs.
“Television manufacturers will see an increase in the cost of compliance due to increased research and development, component sourcing, design and development,” wrote Tim Brison, a senior vice president for Sony Electronics, in a Nov. 2 letter to the commission.
The manufacturers were joined by California retailers, who contended that consumers would abandon local stores and drive across the border to Nevada or go online to buy televisions not required to meet the state’s standards.
The energy commissioners, however, said that there were about 300 televisions on the market that already complied with the 2013 energy efficiency standards.
California’s largest utilities supported the new televisions standards, which Massachusetts is also considering adopting.
“This represents an important advance,” for the state in reaching its energy efficiency goals, Gary Fernstrom, a program engineer with Pacific Gas and Electric, told the commissioners on Wednesday.
Jason Oxman, a senior vice president with the Consumer Electronics Association, criticized the energy commission for relying on what he characterized as outdated studies to draft the energy efficiency standards.
“The consumer electronics industry and California consumers bear the burden of the regulations so PG&E can meet its energy milestones,” Mr. Oxman said during a news conference on Wednesday.
The regulations do not apply to televisions with screens larger than 58 inches. That led Noah Horowitz, a senior scientist with Natural Resources Defense Council in San Francisco, to urge the commissioners to later revisit establishing energy efficiency standards for those televisions.
“They are coming down in cost, and TVs are getting bigger all the time, and we need to make sure they don’t take off on us,” Mr. Horowitz, who was deeply involved in pushing for the new regulations, said.
Thursday, November 12, 2009
CHAD RAPHAEL WAS KIND ENOUGH TO SEND ME THIS
STRATEGY PAPER - From Mine to Mobile Phone:
The Conflict Minerals Supply Chain
WASHINGTON, D.C. – The scramble for minerals did not spark the conflict in eastern Congo, but war profiteering has become the fuel that keeps the region aflame and lies beneath the surface of major regional tensions, notes a strategy paper released today by the Enough Project at the Center for American Progress.
"From Mine to Mobile Phone: The Conflict Minerals Supply Chain,” describes in detail the path that “conflict minerals” travel between their extraction during mining in the eastern region of the Democratic Republic of the Congo and their use in the manufacture of cell phones, laptops, MP3 players, and video game systems. The Enough Project paper identifies six separate steps in this complex supply chain.
"Understanding how the supply chain works is critical to persuading electronics companies to finally produce verifiably conflict-free cell phones and computers," says Sasha Lezhnev, the paper's co-author. "Conflict minerals lie beneath the surface of major regional tensions. Those who benefit from this deadly trade know full well that they are dealing with illegally exploited minerals, and they do so with a wink and a nod from governments and larger purchasers that have a vested interest in maintaining the status quo."
John Prendergast, the paper's co-author and a co-founder of the Enough Project, adds: "Because companies do not currently have a system to trace, audit, and certify where their materials come from, all cell phones and laptops likely contain conflict minerals from Congo. By demanding conflict-free products, consumers have a critical role to play in ensuring that Congo’s minerals to benefit its people rather than the armed groups that prey upon them."
The Conflict Minerals Supply Chain
WASHINGTON, D.C. – The scramble for minerals did not spark the conflict in eastern Congo, but war profiteering has become the fuel that keeps the region aflame and lies beneath the surface of major regional tensions, notes a strategy paper released today by the Enough Project at the Center for American Progress.
"From Mine to Mobile Phone: The Conflict Minerals Supply Chain,” describes in detail the path that “conflict minerals” travel between their extraction during mining in the eastern region of the Democratic Republic of the Congo and their use in the manufacture of cell phones, laptops, MP3 players, and video game systems. The Enough Project paper identifies six separate steps in this complex supply chain.
"Understanding how the supply chain works is critical to persuading electronics companies to finally produce verifiably conflict-free cell phones and computers," says Sasha Lezhnev, the paper's co-author. "Conflict minerals lie beneath the surface of major regional tensions. Those who benefit from this deadly trade know full well that they are dealing with illegally exploited minerals, and they do so with a wink and a nod from governments and larger purchasers that have a vested interest in maintaining the status quo."
John Prendergast, the paper's co-author and a co-founder of the Enough Project, adds: "Because companies do not currently have a system to trace, audit, and certify where their materials come from, all cell phones and laptops likely contain conflict minerals from Congo. By demanding conflict-free products, consumers have a critical role to play in ensuring that Congo’s minerals to benefit its people rather than the armed groups that prey upon them."
Wednesday, November 11, 2009
WOT CLOUD COMPUTING LOOKS LIKE
BBC NEWS
Digital cloud plan for city skies
By Jonathan Fildes
Technology reporter, BBC News
A giant "digital cloud" that would "float" above London's skyline has been outlined by an international team of architects, artists and engineers.
The construction would include 120m- (400ft-) tall mesh towers and a series of interconnected plastic bubbles that can be used to display images and data.
The Cloud, as it is known, would also be used an observation deck and park.
The unconventional structure was originally envisaged as a centre piece of the city's Olympic village.
Its designers plan to raise the funds to build it by asking for micro-donations from millions of people.
"It's really about people coming together to raise the Cloud," Carlo Ratti, one of the architects behind the design from the Massachusetts Institute of Technology (MIT) told BBC News.
"We can build our Cloud with £5m or £50m. The flexibility of the structural system will allow us to tune the size of the Cloud to the level of funding that is reached."
The size of the structure will evolve depending on the number of contributions, he said.
Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art in New York who has seen the design described it as a "sculptural spectacle" and "a celebration of technology".
'Data streams'
The Cloud was shortlisted in a competition set-up by London Mayor Boris Johnson.
The mayor has committed to build a tourist attraction in the Olympic Park "with a legacy for the east end [of London]".
Other finalists are thought to include the former Turner prize winner Anish Kapoor and Antony Gormley, the designer of the Angel of the North.
The mayor is still in the "process of deciding" which design will be commissioned, according to a spokesperson.
However, the team, which also includes the writer Umberto Eco and engineers from Arup, has decided to push ahead and publish details of its design.
The structure draws on work by artist Tomas Saraceno, a German-based designer who has previously shown off huge inflatable sculptures.
It is envisaged that the spheres would be made of a plastic known as Ethylene tetrafluoroethylene (ETFE), the material used to build the Beijing Aquatic Centre.
The different spheres would act as structural elements, habitable spaces, decoration and LCD screens on which data could be projected.
"We could provide a custom feed of… searches made by Londoners during the Olympics to give a real time 'barometer' of the city's interests and mood," said Google, one of the supporters of the project, which has also offered to provide the information feeds.
The team also envisage projecting weather information, spectator numbers, race results or even images of the Olympic Torch on to the building.
Ramps, stairs and lifts would carry people to the top of the structure to look out over the city.
'Zero power'
The inflatable elements of the building would sit on top of slender, lightweight towers, stabilised by a net of metal cables.
Damping technology, similar to that used in Japanese skyscrapers to resist earthquakes, would prevent the towers being buffeted by the wind.
"Many tall towers have preceded this, but our achievement is the high degree of transparency, the minimal use of material and the vast volume created by the spheres," said professor Joerg Schleich, the structural engineer behind the towers.
Professor Schleich was responsible for the Olympic Stadium in Munich as well as numerous lightweight towers built to the same design as the Cloud.
The structure would also be used to harvest all the energy it produces according to Professor Ratti.
"It would be a zero power cloud," he said.
As well as solar cells on the ground and inside some of the spheres, the lifts would use regenerative braking, similar to that in some hybrid cars.
That way, the designers say, potential energy from visitors to the top of the tower can be harnessed into useful electricity.
The team have launched a fundraising website called raisethecloud.org and are now looking for a site for the tower.
Google has already offered to provide free advertising for the so-called "cloud-raising" effort.
The firm has offered a sponsored link at the top of the page advertising a "£1 for 1 pixel" concept to people who search for terms relevant to London 2012.
"It will be a monument to crowd-sourcing," said Professor Ratti.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8350770.stm
Published: 2009/11/11 08:14:46 GMT
© BBC MMIX
Digital cloud plan for city skies
By Jonathan Fildes
Technology reporter, BBC News
A giant "digital cloud" that would "float" above London's skyline has been outlined by an international team of architects, artists and engineers.
The construction would include 120m- (400ft-) tall mesh towers and a series of interconnected plastic bubbles that can be used to display images and data.
The Cloud, as it is known, would also be used an observation deck and park.
The unconventional structure was originally envisaged as a centre piece of the city's Olympic village.
Its designers plan to raise the funds to build it by asking for micro-donations from millions of people.
"It's really about people coming together to raise the Cloud," Carlo Ratti, one of the architects behind the design from the Massachusetts Institute of Technology (MIT) told BBC News.
"We can build our Cloud with £5m or £50m. The flexibility of the structural system will allow us to tune the size of the Cloud to the level of funding that is reached."
The size of the structure will evolve depending on the number of contributions, he said.
Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art in New York who has seen the design described it as a "sculptural spectacle" and "a celebration of technology".
'Data streams'
The Cloud was shortlisted in a competition set-up by London Mayor Boris Johnson.
The mayor has committed to build a tourist attraction in the Olympic Park "with a legacy for the east end [of London]".
Other finalists are thought to include the former Turner prize winner Anish Kapoor and Antony Gormley, the designer of the Angel of the North.
The mayor is still in the "process of deciding" which design will be commissioned, according to a spokesperson.
However, the team, which also includes the writer Umberto Eco and engineers from Arup, has decided to push ahead and publish details of its design.
The structure draws on work by artist Tomas Saraceno, a German-based designer who has previously shown off huge inflatable sculptures.
It is envisaged that the spheres would be made of a plastic known as Ethylene tetrafluoroethylene (ETFE), the material used to build the Beijing Aquatic Centre.
The different spheres would act as structural elements, habitable spaces, decoration and LCD screens on which data could be projected.
"We could provide a custom feed of… searches made by Londoners during the Olympics to give a real time 'barometer' of the city's interests and mood," said Google, one of the supporters of the project, which has also offered to provide the information feeds.
The team also envisage projecting weather information, spectator numbers, race results or even images of the Olympic Torch on to the building.
Ramps, stairs and lifts would carry people to the top of the structure to look out over the city.
'Zero power'
The inflatable elements of the building would sit on top of slender, lightweight towers, stabilised by a net of metal cables.
Damping technology, similar to that used in Japanese skyscrapers to resist earthquakes, would prevent the towers being buffeted by the wind.
"Many tall towers have preceded this, but our achievement is the high degree of transparency, the minimal use of material and the vast volume created by the spheres," said professor Joerg Schleich, the structural engineer behind the towers.
Professor Schleich was responsible for the Olympic Stadium in Munich as well as numerous lightweight towers built to the same design as the Cloud.
The structure would also be used to harvest all the energy it produces according to Professor Ratti.
"It would be a zero power cloud," he said.
As well as solar cells on the ground and inside some of the spheres, the lifts would use regenerative braking, similar to that in some hybrid cars.
That way, the designers say, potential energy from visitors to the top of the tower can be harnessed into useful electricity.
The team have launched a fundraising website called raisethecloud.org and are now looking for a site for the tower.
Google has already offered to provide free advertising for the so-called "cloud-raising" effort.
The firm has offered a sponsored link at the top of the page advertising a "£1 for 1 pixel" concept to people who search for terms relevant to London 2012.
"It will be a monument to crowd-sourcing," said Professor Ratti.
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/technology/8350770.stm
Published: 2009/11/11 08:14:46 GMT
© BBC MMIX
Tuesday, November 10, 2009
pr-inside says..
Global E-Waste Market 2008-2012
2009-11-10 19:03:50 - TechNavio Insights announces the release of the report "Global E-Waste Market 2008-2012"
Globally, around 40 million metric tons of e-waste is generated each year. Such waste is mainly generated by obsolete computers, printers, and electronic & electrical equipment
. Others contributors to e-waste include plastics, screens, printed circuit boards, pollutants, metal plastic mixtures, and cables. In the IT industry, personal computers are the major contributor to e-waste.
TechNavio Insight has announced the release of the report “Global E-Waste Market 2008-2012.” According to TechNavio, “The global e-waste market is forecast to reach 53 million tonnes by 2012 from 42 million tonnes in 2008; thus growing at a CAGR of 6 percent.”
“Metals comprise 60.1 percent of the total e-waste,” says one of the TechNavio experts, “These metals include iron, aluminium, gold, silver, platinum, and hazardous metals like arsenic, lead, etc.”
The report provides global e-waste estimates, projected growth rates, composition by segment, ICT segment contribution, ICT e-waste growth estimates, market trends, and growth drivers. It also profiles some of the e-waste management vendors.
2009-11-10 19:03:50 - TechNavio Insights announces the release of the report "Global E-Waste Market 2008-2012"
Globally, around 40 million metric tons of e-waste is generated each year. Such waste is mainly generated by obsolete computers, printers, and electronic & electrical equipment
. Others contributors to e-waste include plastics, screens, printed circuit boards, pollutants, metal plastic mixtures, and cables. In the IT industry, personal computers are the major contributor to e-waste.
TechNavio Insight has announced the release of the report “Global E-Waste Market 2008-2012.” According to TechNavio, “The global e-waste market is forecast to reach 53 million tonnes by 2012 from 42 million tonnes in 2008; thus growing at a CAGR of 6 percent.”
“Metals comprise 60.1 percent of the total e-waste,” says one of the TechNavio experts, “These metals include iron, aluminium, gold, silver, platinum, and hazardous metals like arsenic, lead, etc.”
The report provides global e-waste estimates, projected growth rates, composition by segment, ICT segment contribution, ICT e-waste growth estimates, market trends, and growth drivers. It also profiles some of the e-waste management vendors.
do you have a spare few thousand dollars? If so, support your local 'deep dive' capitalist
Global E-Waste Market 2008-2012
*
28 April 2009, Pages – 17
The IT industry is grappling with the problem of e-waste, which seems to be growing with the industry's prosperity. IT companies equipment such as desktops, printers, copiers, CDs, floppy drives, and other hardware equipment have an impact on the environment. Also, with the advancement in technology, there has been an increase in adoption and decrease in lifetime of IT products. Such factors result in the growth of ICT e-waste.
The e-waste management market comprises revenues generated from recycling e-waste. The various products obtained from recycling such as metals, plastics, glass are the main purveyors of the market’s revenues. ICT e–waste, especially computers, contains precious metals such as gold, copper, etc. Extracting these metals and selling them has become a lucrative business, considering the soaring prices of gold and silver. Also, the process involved in extraction is cost effective.
The report by TechNavio Insights forecasts the size of the Global E-Waste Market over the period 2008-2012. Further, it discusses the key market drivers and market trends of the Global E-Waste Market, and profiles some of the key vendors of this market.
Infiniti Research specializes in deep dive custom research for leading Fortune 500 companies. The company conducts more than 200 market intelligence projects every year. TechNavio is the company’s market intelligence platform. TechNavio Insights is a series of 400+ reports based on this market intelligence platform.
Table of Contents
Table of Contents:
1. Introduction
1.1 Recycling Process of E-waste
1.2 Sources of E-waste:
1.3 Composition of e-waste
2. Market Size and Forecast
2.1 E-waste Market
2.2 E-waste Management Market
2.3 ICT (e-waste) Market
3. E-waste Market Trends
4. E- waste Market Drivers
5. E-waste Market Vendors
5.1 Electronic Recyclers International
5.2 Sims Recycling solutions
5.3 Cimelia
5.4 LifeSpan Recycling Technologies
5.5 Centillion Environment and Recycling Ltd.
Other Reports in this Series
List of Exhibits
Exhibit 1.1: Source of e-waste (2008)
Exhibit 1.2: Composition of e-waste (2008)
Exhibit 2.1: Global e-waste forecast 2008-2012 (in million tonnes)
Exhibit 2.2: Global e-waste Market forecast 2008-2012 (in US$ billions)
Exhibit 2.3: Global ICT e-waste forecast 2008-2012 (in million tonnes)
SKU: IRTNTR102
License Type: *
Single User License, $1,000.00
Three user License, $1,500.00
Five User License, $2,000.00
Enterprise License, $3,000.00
*
28 April 2009, Pages – 17
The IT industry is grappling with the problem of e-waste, which seems to be growing with the industry's prosperity. IT companies equipment such as desktops, printers, copiers, CDs, floppy drives, and other hardware equipment have an impact on the environment. Also, with the advancement in technology, there has been an increase in adoption and decrease in lifetime of IT products. Such factors result in the growth of ICT e-waste.
The e-waste management market comprises revenues generated from recycling e-waste. The various products obtained from recycling such as metals, plastics, glass are the main purveyors of the market’s revenues. ICT e–waste, especially computers, contains precious metals such as gold, copper, etc. Extracting these metals and selling them has become a lucrative business, considering the soaring prices of gold and silver. Also, the process involved in extraction is cost effective.
The report by TechNavio Insights forecasts the size of the Global E-Waste Market over the period 2008-2012. Further, it discusses the key market drivers and market trends of the Global E-Waste Market, and profiles some of the key vendors of this market.
Infiniti Research specializes in deep dive custom research for leading Fortune 500 companies. The company conducts more than 200 market intelligence projects every year. TechNavio is the company’s market intelligence platform. TechNavio Insights is a series of 400+ reports based on this market intelligence platform.
Table of Contents
Table of Contents:
1. Introduction
1.1 Recycling Process of E-waste
1.2 Sources of E-waste:
1.3 Composition of e-waste
2. Market Size and Forecast
2.1 E-waste Market
2.2 E-waste Management Market
2.3 ICT (e-waste) Market
3. E-waste Market Trends
4. E- waste Market Drivers
5. E-waste Market Vendors
5.1 Electronic Recyclers International
5.2 Sims Recycling solutions
5.3 Cimelia
5.4 LifeSpan Recycling Technologies
5.5 Centillion Environment and Recycling Ltd.
Other Reports in this Series
List of Exhibits
Exhibit 1.1: Source of e-waste (2008)
Exhibit 1.2: Composition of e-waste (2008)
Exhibit 2.1: Global e-waste forecast 2008-2012 (in million tonnes)
Exhibit 2.2: Global e-waste Market forecast 2008-2012 (in US$ billions)
Exhibit 2.3: Global ICT e-waste forecast 2008-2012 (in million tonnes)
SKU: IRTNTR102
License Type: *
Single User License, $1,000.00
Three user License, $1,500.00
Five User License, $2,000.00
Enterprise License, $3,000.00
from murdoch's australian paper
Fears over e-waste glut
* Karen Dearne
* From: The Australian
* November 10, 2009 12:00AM
AUSTRALIA'S largest electronic waste recycler warns of insufficient capacity to handle an expected avalanche of obsolete equipment as industry-run computer and TV recycling programs start to come onstream.
Sims Recycling Solutions senior vice-president Kumar Radhakrishnan welcomed last week's decision by state and federal environment ministers to adopt a product stewardship approach, but warned "significant new investment" would be needed to ensure appropriate handling of collected material.
Mr Radhakrishnan said the national capacity for e-waste recycling stood at about 30,000 tonnes per annum, with 20,000 tonnes of that supplied by Sims' hi-tech plant at Villawood, in Sydney's west. NSW alone generates some 20,000 tonnes of electronic waste each year.
"There are a few recyclers like us who have taken a bold step and invested in the technologies needed to recycle the various waste streams that come out of obsolete electronics, but really this is just the start," he said.
Start of sidebar. Skip to end of sidebar.
Related Coverage
* PC recycling free of charge Australian IT, 5 days ago
* E-waste, but not drink bottles Perth Now, 5 days ago
* Ready for e-waste recycling Adelaide Now, 5 days ago
* Waste tops environment ministers' agenda Adelaide Now, 5 days ago
* Coping with a future of trash TV NEWS.com.au, 8 days ago
End of sidebar. Return to start of sidebar.
"Much of the present capacity involves manual labour, and while you can theoretically increase capacity by taking on more people, that's not a viable solution for a developed country like Australia because of the labour cost.
"That's why you need intensive, mechanical solutions, based on high throughput."
Mr Radhakrishnan said federal Environment Minister Peter Garrett's announcement that 80 per cent of all outdated TVs and computer products would be put into recycling by 2021 - compared with about 10 per cent now - would give businesses confidence to invest.
The government would have to tackle "unscrupulous traders" who flouted international obligations, prohibiting the movement of hazardous waste without strict controls, he warned. "Yes, there is some e-waste that goes offshore (to specialist recyclers) under Basel permits, but there is also lots that goes without a permit to various countries where there is cheap labour," Mr Radhakrishnan said.
"That's not good for the people or the environment, and defeats the whole purpose of these programs. So there needs to be strong enforcement to prevent these sorts of movements."
Mr Garrett released a new National Waste Policy in Perth last week after the Environment Protection and Heritage Council agreed to the 10-year plan, which puts TVs and computers at the forefront of recycling initiatives, backed by new legislation.
"This is a fundamental shift in our approach, leading to less waste and better management of waste as a resource," he said.
The scheme will enable householders to drop off old equipment at local collection points, at no charge.
Mr Garrett said 16.8 million TVs, computers and related products reached the end of their useful lives in 2007-08, with 84 per cent ending up in landfill.
"If we were to continue without any form of producer responsibility scheme, it's estimated around 44 million TVs and computers would be discarded in 2028," Mr Garrett said.
A spokesman for Mr Garrett said the new collection programs would not be hampered by a lack of processing capacity.
"Existing facilities in Australia that deal with e-waste currently have unused capacity that will allow for initial expansion," he said.
"The National Waste Policy provides industry with the certainty that is likely to to drive the development of new infrastructure, including the potential introduction of the kinds of technology used overseas, which speeds up the recycling process."
The spokesman said because the new policy would create markets for handling waste domestically, "there will be less incentive to bypass the system by exporting without a permit".
In 2008-09, the Environment Department only issued two permits for the export of e-waste; these involved shipments totalling 3940 tonnes sent for recycling and metal recovery in Singapore and Thailand.
"Consistent with our obligations under the Basel Convention, permits are only supplied where safe handling and disposal is assured by the receiving country," he said.
Meanwhile, government backing for industry-run recycling schemes has been welcomed by manufacturers and consumers who have long lobbied for such an approach.
Australian Information Industry Association chief executive Ian Birks said all technology importers would need to participate in an accredited Producer Responsibility Organisation scheme or run the risk of fines and other government sanctions.
"Initially, there will be two industry PROs - the AIIA will support one for the computer industry and there will also be a television industry scheme - and we expect to start collecting product from consumers early in 2011," he said.
"The cost will be borne by our industry members but, based on international experience and with our Byteback computer recycling trial in Victoria, we believe the cost for recycling will probably be less than $2 per item."
As recycling was an economies of scale business, Mr Birks said, the AIIA had proposed a national ban on computer waste in landfills.
"However, it shows the level of commitment we have to making this happen and we feel it would be an appropriate mechanism to help us reach our targets."
It would be possible to extend the Byteback model nationwide, Mr Birks said, but the other states were "still looking at the opportunities" for similar programs by 2011.
* Karen Dearne
* From: The Australian
* November 10, 2009 12:00AM
AUSTRALIA'S largest electronic waste recycler warns of insufficient capacity to handle an expected avalanche of obsolete equipment as industry-run computer and TV recycling programs start to come onstream.
Sims Recycling Solutions senior vice-president Kumar Radhakrishnan welcomed last week's decision by state and federal environment ministers to adopt a product stewardship approach, but warned "significant new investment" would be needed to ensure appropriate handling of collected material.
Mr Radhakrishnan said the national capacity for e-waste recycling stood at about 30,000 tonnes per annum, with 20,000 tonnes of that supplied by Sims' hi-tech plant at Villawood, in Sydney's west. NSW alone generates some 20,000 tonnes of electronic waste each year.
"There are a few recyclers like us who have taken a bold step and invested in the technologies needed to recycle the various waste streams that come out of obsolete electronics, but really this is just the start," he said.
Start of sidebar. Skip to end of sidebar.
Related Coverage
* PC recycling free of charge Australian IT, 5 days ago
* E-waste, but not drink bottles Perth Now, 5 days ago
* Ready for e-waste recycling Adelaide Now, 5 days ago
* Waste tops environment ministers' agenda Adelaide Now, 5 days ago
* Coping with a future of trash TV NEWS.com.au, 8 days ago
End of sidebar. Return to start of sidebar.
"Much of the present capacity involves manual labour, and while you can theoretically increase capacity by taking on more people, that's not a viable solution for a developed country like Australia because of the labour cost.
"That's why you need intensive, mechanical solutions, based on high throughput."
Mr Radhakrishnan said federal Environment Minister Peter Garrett's announcement that 80 per cent of all outdated TVs and computer products would be put into recycling by 2021 - compared with about 10 per cent now - would give businesses confidence to invest.
The government would have to tackle "unscrupulous traders" who flouted international obligations, prohibiting the movement of hazardous waste without strict controls, he warned. "Yes, there is some e-waste that goes offshore (to specialist recyclers) under Basel permits, but there is also lots that goes without a permit to various countries where there is cheap labour," Mr Radhakrishnan said.
"That's not good for the people or the environment, and defeats the whole purpose of these programs. So there needs to be strong enforcement to prevent these sorts of movements."
Mr Garrett released a new National Waste Policy in Perth last week after the Environment Protection and Heritage Council agreed to the 10-year plan, which puts TVs and computers at the forefront of recycling initiatives, backed by new legislation.
"This is a fundamental shift in our approach, leading to less waste and better management of waste as a resource," he said.
The scheme will enable householders to drop off old equipment at local collection points, at no charge.
Mr Garrett said 16.8 million TVs, computers and related products reached the end of their useful lives in 2007-08, with 84 per cent ending up in landfill.
"If we were to continue without any form of producer responsibility scheme, it's estimated around 44 million TVs and computers would be discarded in 2028," Mr Garrett said.
A spokesman for Mr Garrett said the new collection programs would not be hampered by a lack of processing capacity.
"Existing facilities in Australia that deal with e-waste currently have unused capacity that will allow for initial expansion," he said.
"The National Waste Policy provides industry with the certainty that is likely to to drive the development of new infrastructure, including the potential introduction of the kinds of technology used overseas, which speeds up the recycling process."
The spokesman said because the new policy would create markets for handling waste domestically, "there will be less incentive to bypass the system by exporting without a permit".
In 2008-09, the Environment Department only issued two permits for the export of e-waste; these involved shipments totalling 3940 tonnes sent for recycling and metal recovery in Singapore and Thailand.
"Consistent with our obligations under the Basel Convention, permits are only supplied where safe handling and disposal is assured by the receiving country," he said.
Meanwhile, government backing for industry-run recycling schemes has been welcomed by manufacturers and consumers who have long lobbied for such an approach.
Australian Information Industry Association chief executive Ian Birks said all technology importers would need to participate in an accredited Producer Responsibility Organisation scheme or run the risk of fines and other government sanctions.
"Initially, there will be two industry PROs - the AIIA will support one for the computer industry and there will also be a television industry scheme - and we expect to start collecting product from consumers early in 2011," he said.
"The cost will be borne by our industry members but, based on international experience and with our Byteback computer recycling trial in Victoria, we believe the cost for recycling will probably be less than $2 per item."
As recycling was an economies of scale business, Mr Birks said, the AIIA had proposed a national ban on computer waste in landfills.
"However, it shows the level of commitment we have to making this happen and we feel it would be an appropriate mechanism to help us reach our targets."
It would be possible to extend the Byteback model nationwide, Mr Birks said, but the other states were "still looking at the opportunities" for similar programs by 2011.
Monday, November 9, 2009
more sustainable filmmaking
Rozelle Protocol - Australia
HOW GREEN ARE YOU?
Dear Sir/Madam,
The Rozelle Protocol, established in June 2007, is a national convention of commercial production companies, advertising agencies and their clients, who are committed to slowing climate change.
There are two levels of involvement in the Rozelle Protocol. You or your company can become either a signatory or an advocate. As an advocate you are committed to endorsing the protocol and encouraging other’s involvement. As a signatory you are additionally dedicated to implementing an environmental levy on all your productions.
A CO2 audit commissioned by Rozelle Protocol, of several television commercials, revealed that a levy of only 0.8% of direct costs on each production would offset the greenhouse gas emissions created by that production.
For more information on which offset programs we recommend or how to become invloved, please see the list of frequently asked questions.
If you have any further queries or would like to join the Rozelle Protocol please contact any of the signatories below.
To see how green you are, please see our environmental scorecard.
Thank you for your interest.
Yours faithfully,
Emma Lawrence, Producer
Caravan Pictures Matt Long, Executive Producer
Goodoil Films Garth Davis, Director
Exit Films
Christina Wilmot,
Agency Producer Michael Cook, Executive producer
The Feds Wilf Sweetland, Producer
Exit Films
Ben Lawrence, Director
Caravan Pictures Sean Meehan, Director
Soma Films Roy De Giorgio, Freelance Producer
Michael Berry, CD/Partner
Hayesberrytehan - ADVOCATE Harriet McKern, General Manager
ADG - ADVOCATE Rick Schweikert, Managing Director
FSM - ADVOCATE
Matt Inglis
Tigertale Films - ADVOCATE Nicole Sorby, Editor
The Production Book - ADVOCATE Geoff Brown, Executive Director
SPAA - ADVOCATE
HOW GREEN ARE YOU?
Dear Sir/Madam,
The Rozelle Protocol, established in June 2007, is a national convention of commercial production companies, advertising agencies and their clients, who are committed to slowing climate change.
There are two levels of involvement in the Rozelle Protocol. You or your company can become either a signatory or an advocate. As an advocate you are committed to endorsing the protocol and encouraging other’s involvement. As a signatory you are additionally dedicated to implementing an environmental levy on all your productions.
A CO2 audit commissioned by Rozelle Protocol, of several television commercials, revealed that a levy of only 0.8% of direct costs on each production would offset the greenhouse gas emissions created by that production.
For more information on which offset programs we recommend or how to become invloved, please see the list of frequently asked questions.
If you have any further queries or would like to join the Rozelle Protocol please contact any of the signatories below.
To see how green you are, please see our environmental scorecard.
Thank you for your interest.
Yours faithfully,
Emma Lawrence, Producer
Caravan Pictures Matt Long, Executive Producer
Goodoil Films Garth Davis, Director
Exit Films
Christina Wilmot,
Agency Producer Michael Cook, Executive producer
The Feds Wilf Sweetland, Producer
Exit Films
Ben Lawrence, Director
Caravan Pictures Sean Meehan, Director
Soma Films Roy De Giorgio, Freelance Producer
Michael Berry, CD/Partner
Hayesberrytehan - ADVOCATE Harriet McKern, General Manager
ADG - ADVOCATE Rick Schweikert, Managing Director
FSM - ADVOCATE
Matt Inglis
Tigertale Films - ADVOCATE Nicole Sorby, Editor
The Production Book - ADVOCATE Geoff Brown, Executive Director
SPAA - ADVOCATE
Subscribe to:
Posts (Atom)
Posts
